Tag Archives: Marketing

Narita Airport Has Toilet Paper To Rid Germs Off Your Smartphone

Lets have a show of hand of how many people uses their smartphone while using the toilet. Well, I guess most of us do. Wait, you don’t? Oh, come’on, don’t be shy. It’s ok to admit it cos’ you are definitely not alone. In any case, whether you do use or not, you may want to know that according to “Unexpected Places where Germs Grow During Winter” on “Weekly SPA!,” a smartphone display is said to pack five times more germs than that of a toilet seat which is a cringe-worthy revelation. But don’t throw your phone away in disgust yet cos’ one of Japan’s biggest telco, NTT Docomo, has pull a sleek marketing campaign by equipping 86 toilets at Narita Airport in Tokyo with, wait for this… smartphone toilet paper and it is exactly what it sounds like. Continue reading Narita Airport Has Toilet Paper To Rid Germs Off Your Smartphone

Coca-Cola Selfie Bottle Automatically Takes A Selfie As You Drink

Following Coca-Cola Japan’s novel gifting idea, we again stumble upon another Coca-Cola gold and this time, it is all about selfie. Coca-Cola Israel and Tel Aviv-based creative agency Gefen teamed up together to introduce limited edition bottles that come outfitted with a special base that automatically takes a mid-sip selfie as you down the world’s famous carbonated soft drink. On top of the regular-looking Coca-Cola bottle, the Coca-Cola Selfie Bottle features a special molded base with a protruding section that has an upward-facing camera which will snap an image when tilted at a certain angle. It is not known if the camera will be triggered if you merely tilt the bottle without drinking, or is smart enough to know you are actually drinking. Continue reading Coca-Cola Selfie Bottle Automatically Takes A Selfie As You Drink

Snap’s Camera Sunglasses Available Now Via Minion-like Vending Machines

Snap, formerly Snapchat, is sparing no effort in marketing its first hardware, the imaging sunglasses called Spectacles. Spectacles is officially available starting November 10 and the way it is being made available may not be quite a spectacle, but it will surely draw some curious by-passers. Yes. We said “by-passers” because Spectacles, as it turns out, is not available online – the 21st century beings’ choice of procurement – instead, the hardware is being pushed out in a Minion-like vending machine call Bot. Duh. Ok, it is not quite a bot, bot. This vending machine won’t be strolling around. It will stay put in a certain location for a day before relocating to another location, and it will be like so for months until new retail distribution channels, if any, are announced. Continue reading Snap’s Camera Sunglasses Available Now Via Minion-like Vending Machines

Coca-Cola’s X’mas Edition Bottles Have A Secret That Makes Them Gift-worthy

A bottle of Coca-Cola is probably not the best of gift ideas, but the marketing team over at Coca-Cola Japan came up with a brilliant idea that may just make bottles of Coca-Cola gift-worthy. The secret lies in the seemingly nondescript Christmas-themed label. With just a few steps, the label actually turns into a gift ribbon. It is an idea that’s as simple as it is mind-blowing. Really. Ok, maybe it is not mind-blowing, but it does put a smile on my face. It is one of those marketing campaign that makes you feel good which kind of makes the campaign a success? Maybe. Continue reading Coca-Cola’s X’mas Edition Bottles Have A Secret That Makes Them Gift-worthy

Nivea’s Seagull Drone ‘Poops’ Sunscreen Lotion On Kids At The Beach

German skin care product company Beiersdorf AG’s Nivea brand has found an unusual way of campaigning sunscreen targeted at children. The campaign entitled “Care from the Air Bird” uses a seagull drone (read: RC aircraft that looks like a bird) that patrol the sky above the beach, dropping sunscreen on unsuspecting children, much like a real bird does on humans. I know what you are thinking. This is not exactly the most pleasant way of promoting your product, isn’t it? You know, associating sunscreen lotion with bird’s poop and vice versa. Continue reading Nivea’s Seagull Drone ‘Poops’ Sunscreen Lotion On Kids At The Beach

This Car Can Be A Ford, An Audi, Or Anything You Want It To Be

You know those car TV commercials? How they shoot is probably none of our business, but special effect specialist, The Mill, has came up with a brilliant solution that would help future car commercial making cost less and the tool it proposes is a car. But it is not just any car, it is a high-tech skeletal car called Blackbird. Blackbird is a fully adjustable car rig that can be any make or model of car you want it to be, whether it is an Aston Martin, a Chevy, or the latest Audi model. With Blackbird, The Mill marries a real car and CGI to create realistic car motion, while allowing flexibility to tweak any aspect of the car’s appearance or even change model, without piling up the cost. Continue reading This Car Can Be A Ford, An Audi, Or Anything You Want It To Be

Japanese Ad Campaign Features Carefully Orchestrated Drones That Cover Nude Dancers’ Private Parts

How do you convince people to wear clothes? Why, you don’t actually need to cos’ most humans are pretty fond of wrapping fabric all over their bodies. That said, however, you do need some marketing effort to make people sees your brand among the ocean of competitors. And in the case of BUYMA, short for Buying Market, a Japanese fashion shopping service, they made a video that will no doubt grab your attention. To be honest, we do not know BUYMA, but with this video of two naked dancers, we now know there’s BUYMA (note: no relation to Chuck’s Buy More). Continue reading Japanese Ad Campaign Features Carefully Orchestrated Drones That Cover Nude Dancers’ Private Parts

FCA US Leverages On Star Wars Fever To Promote Its Core Brands

We totally understand why businesses are out to woo Disney and Lucasfilm, and vice versa. But the latest collaboration between Fiat Chrysler Automobiles North America and Disney/Lucasfilm leaves us nothing short of flabbergasted and our heads twirling with question marks. What has FCA core brands, namely Chrysler, Dodge, Jeep, Ram and Fiat, have to do with Star Wars: The Force Awakens? Nothing, really – unless they custom automobiles in the likeness of characters like the C5 Corvette-based Darth Vader Car, or custom-wrapped them like it did with the Hot Wheels’ Uber cars. Sorry to say, we just don’t see the connection. Continue reading FCA US Leverages On Star Wars Fever To Promote Its Core Brands

Singapore’s Mass Rapid Transit Operator To Deck Out Train Cabins In Star Wars Graphics

If you don’t already know, Singapore is actually pretty huge on Star Wars-fever, well, at least, on the marketing and promotion end of things, they are. Nope. Singapore 9-to-5 office folks don’t go to work in Stormtrooper outfit with awkwardly worn ties and their bosses certainly don’t dress like Emperor Palpatine or Darth Vader at work, but that does not mean, the fever is any less hot than the U.S. or the U.K. Over in Singapore, it has its very own Star Wars cosplay club known as the 501st Legion, and we have also seen Singapore Changi Airport Terminal 3 ‘invaded’ by Star Wars machines, as well as fan-built giant Star Wars LEGO mural in Vivocity shopping mall, and now, commuters in Singapore will be treated to Star Wars-themed trains too. Continue reading Singapore’s Mass Rapid Transit Operator To Deck Out Train Cabins In Star Wars Graphics

OnePlus Brings Signature Sandstone Finish To iPhone With This Case

Yes. You heard that right. China independent handset maker OnePlus has announced the Sandstone Case for iPhone 6 and 6s. And why the hell would OnePlus do that? Well, it is the outfit’s way of explaining the meaning of “Never Settle” to the millions of iPhone user and what better way to express it then with an iPhone case draped in the company’s signature finish Sandstone finish? According to the horse’s mouth, “If Sandstone were a fictional character, it would probably be Jon Snow – rough, yet charming, and one-of-a-kind (and definitely not dead). Sadly, most people have yet to experience the uniqueness of this texture for themselves.Continue reading OnePlus Brings Signature Sandstone Finish To iPhone With This Case