I had the first Pixel phone. Before that, I had a string of Nexus devices. I am a loyalist. But here’s the thing: I swore by the iPhone since the iPhone 3G, too. Yet, I did ditch Apple at one point because the price kept ballooning every year. Then Pixel came along. I was back. Soon after, I stopped at Pixel 7 for the same reason: price creep. The Pixel 10 doesn’t technically cost more, though the XL model did get a bump. More on that later.
The new Pixel 10 Series is Google’s tenth generation of phones, and the company clearly wanted to mark the occasion. The lineup includes Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL, all powered by the new Tensor G5 chip co-developed with Google DeepMind.
That means performance is snappier, but more importantly, it brings new on-device AI powered by Gemini Nano. Magic Cue, for instance, quietly works across your apps to surface the right info at the right time, like pulling up flight details while you’re on the phone with an airline. Camera Coach, meanwhile, gives real-time photography advice, nudging even the clumsiest shooter toward better framing and composition.
The design is refreshed too, still rocking the iconic camera bar but now made with more recycled materials than any Pixel before. The Pixel 10 has a 6.3-inch Actua display that peaks at 3,000 nits and improved audio with proper bass.
The Pro models step it up with brighter Super Actua displays, bigger batteries, up to 16 GB of RAM, and triple rear cameras, including a 48 MP main shooter. Pro Res Zoom is the party trick here, reaching up to 100x while using generative imaging models to sharpen details that would otherwise be lost.
The Google Pixel 10 Series is available for preorder today, starting at US$799 for Pixel 10, US$999 for Pixel 10 Pro, and US$1199 for Pixel 10 Pro XL, shipping August 28.
Images: Google.