If your life has felt a little too… daytime lately, Taco Bell is here to drag your taste buds into the purple-tinged after-hours. Meet MOUNTAIN DEW BAJA MIDNIGHT, the first-ever flavor expansion of the cult-favorite BAJA BLAST since it splashed onto the scene in 2004. It’s the same tropical lime goodness you’ve been pairing with Doritos Locos Tacos for decades, now with a bold hit of passion fruit—and a color so vibrantly purple it looks like Prince’s tour bus in liquid form.
This isn’t a limited stunt; BAJA MIDNIGHT is a permanent menu addition starting August 14. For the commitment-phobes, there’s also a BAJA MIDNIGHT Freeze, because what’s life without an occasional brain freeze and a dose of sugar rush?
Taco Bell says BAJA BLAST has always “sparked creativity,” and now they want you to help define BAJA MIDNIGHT’s lore. They’re basically crowd-sourcing beverage mythology. One fan described it as “a purple oasis of flavor bliss in a barren desert filled with tired, dehydrated beverages,” which is poetic… but also probably accurate.
So grab one, sip like you’re in a neon-soaked ‘80s music video, and know you’re part of BAJA history. Midnight never tasted this sweet—or this caffeinated. Anyhoo, if you don’t know, now you know.
Images: Taco Bell.