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New Casio G-Shock Breast Cancer Awareness Wristwatch Launched

Casio G-Shock Breast Cancer Awareness GMDS5610PK-4 Watch

Here’s another CASIO G-Shock news. It is a short news but no less important. If you are a collector of G-Shock watches, you may want to pick this timepiece even if you aren’t a woman. So here goes… Casio is rolling out a pink masterpiece with the new G-Shock GMDS5610PK-4, just in time for Breast Cancer Awareness Month.

Partnering with the Breast Cancer Research Foundation, G-Shock keeps its tough reputation intact while wrapping it in a bold, fully pink design. The watch doesn’t just make a statement in color, it’s built to last, with shock resistance and 200-meter water resistance. Plus, it’s got a 3-year battery life—perfect for those in it for the long haul.

The pink isn’t just for fashion, though; it’s a nod to strength and solidarity, all while raising awareness for breast cancer. The model hits select retailers, G-Shock’s site, and their Soho store on October 8, 2024, for US$99.

Here’s an overview of the features:

There is also a black model with pink details (DW5600PK-1) if anyone’s interested. I guess if you have the financial muscle, you may want to bag both, you know, for completeness sake and also to support the cause. I know. It is stated as a ladies’ timepiece but who cares, right? You can wear anything you so choose or just for collection. Your choice. Casio is also donating US$20,000 to the Breast Cancer Research Foundation, no matter how many of these beauties fly off the shelves.

Images: CASIO.

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