Back in 1996, choosing between Pokémon Red, Green, or Blue was a life-defining decision. Thirty years later, Casio is making Pokémon fans agonize over another choice: whether to actually wear this watch or keep it safely tucked away in the box forever.
The G-Shock GA-110PKM-7AJR celebrates Pokémon‘s 30th anniversary by dressing the chunky GA-110 in the iconic colors of the original Game Boy games. The bezel, buttons, and hands borrow the familiar red, green, and blue palette, while the sub-dial at 9 o’clock transforms into a Poké Ball. Look closer, and the hour and minute hands even resemble Pikachu’s pointy ears from behind.
The fun continues on the resin strap, where you’ll find 29 Pokémon that have appeared since the series began, with Mew sitting proudly on the band keeper to complete the magic number of 30. Even the case back and packaging receive anniversary treatment.
Beyond the Pokémon makeover, it remains the battle-hardened GA-110 you know, complete with 200-meter water resistance, shock resistance, world time, five alarms, and an LED backlight.
Priced at 33,000 yen [JP] (around US$225), the catch is that you can’t simply buy one. Like finding a shiny Pokémon, you’ll first have to win Casio Japan’s lottery sale [JP]. The lottery period, assuming you qualify, starts on Wednesday, July 1, 2026, at 10:00 a.m. and ends on Monday, July 6, 2026, at noon. Good luck, Trainer.
Images: Casio [JP].