Urban Automotive has done it again—and this time, it’s with the freshly updated Rolls-Royce Cullinan (Series II). Making its exclusive world debut at the Goodwood Festival of Speed on July 10, the Redefined Cullinan (Series II) took center stage at Urban’s biggest stand yet, unveiled by founder Simon Dearn himself.
Building on the success of the original Cullinan Redefined, the new Series II version receives a serious dose of attitude, wrapped in elegance. The UK-based customizer took its Widetrack styling program to the next level, bringing aggressive visual upgrades while retaining that signature Rolls-Royce sophistication.
The highlight is a full carbon fiber replacement hood with exposed carbon detailing—just the kind of flex you’d expect on a half-million-dollar ride. Urban also reworked both bumpers: the front gets extended blades and a carbon splitter, while the rear gains an integrated diffuser and billet aluminum exhaust tips. Front vertical DRLs now give it a sharper, more assertive face, blending seamlessly with the original lighting.
24-inch Urban-Vossen UV-8 forged black wheels wrapped in Yokohama Advan Sport tires fill out carbon fiber Widetrack arches and sill extensions, giving this ultra-lux SUV proper presence. And yes, there’s more carbon—upper and mid-rear spoilers, vent overlays, and trim details are all finished in-house in Milton Keynes to OEM+ quality.
Urban says there are over 40 exclusive components in this bespoke package, and the result is indeed stunning. If you’re looking for a Cullinan that stands out without shouting, this might just be it.
Pricing for the Rolls-Royce Cullinan (Series II) Redefined by Urban starts at a cool £449,995 (around $580,000). It’s not for everyone—but it wasn’t meant to be. It’s OK, though. We have photos to feast our eyes:
Images: Urban Automotive.