If the tech look of a smartwatch is stopping you from wearing one, then perhaps the TAG Heuer Connected Smartwatch (2020) may be able to change your mind. No. I am just bullshitting you. It won’t. If anything, new generations of smartwatches are very much non-smartwatch like. Just take a look what Samsung, Fossil and the likes have to offer. Do they look like smartwatches? I think not.
However, if you are the kind of consumer who think paying more means luxury and quality, well then, the third generation of TAG Heuer’s Connected smartwatch collection is a perfect fit for you. Don’t get me wrong. You have all the right to spend four-figure for a smartwatch if you have the means.
As an objective person, I would not. Lets be real. Smartwatches mostly run on similar innards and OS. There’s no calibration or whatsoever to justify for anything and so what are we really paying for? I really don’t know. For the brand, I guess? And for the design and maybe materials?
Of course, a major luxury watchmaker like TAG Heuer would have put in a lot of hard work the quality of built of the watch itself. There’s no doubt about that. At the end of the day, you’d be paying $1,800-$2,350 for what is essentially a Qualcomm Snapdragon Wear 3100 powered device. It does not have the craftsmanship value to it like mechanical watches do, is what I am trying to say.
Other details include a 45 mm stainless steel or titanium case with fixed ceramic bezel, 1.39-inch circular OLED touch display with 454 x 454 pixels, sapphire crystal, a digital crown, two pushers (function keys), WiFi, BT 4.1, GPS (GLONASS, Beidou, QZSS), a bunch of sensors and a 430 mAh battery good for 20 hours of standard use or just 6 in sport mode.
The new TAG Heuer Connected Smartwatch Collection is available now.
Images: TAG Heuer.