There are 101 ways to promote a movie but not often you can exclaim that a marketing campaign looks delicious or sweet. Well, my friends, ‘that looks delicious or sweet’ is exactly what you can use to describe this promotion Transformers One pulled off with renowned celebrity chocolatier/pastry chef Amaur Guichon.
To promote the upcoming Transformers animated feature film, Transformers One, Hasbro has commissioned Amaury Guichon to create a Chocolate Transformers One Optimus Prime head—complete with LED light-up eyes. The head’s design was modeled after Optimus Prime’s appearance in Transformers One.
The video shared by the chocolatier on YouTube and Instagram shows how the master pieced together the chocolate to create this impressive, giant chocolate head sculpt. The brown chocolate head is subsequently given the iconic blue and grey coloring to complete the look. It is not clear if anyone took a bite out of it.
Skip ahead to the said video of the “build” process of this impressive enormous chocolate Optimus Prime head. Transformers One will hit the theaters Stateside on September 20, 2024.
Images: YouTube (Amaury Guichon).