Tag Archives: Marketing

Key Areas To Focus On When Setting Up An Ecommerce Store

The e-commerce industry is one which continues to grow each year, and it is easy to see why. For consumers, it gives you much more choice and the ability to shop no matter where you are in the world and at a time to suit you. While this means that it could be a potentially lucrative area to enter, it does mean that it is also highly competitive, so it can be hard to stand out from the crowd and get noticed particularly early on. With this in mind, here are a few tips for setting up an e-commerce business that will go on to succeed. Continue reading Key Areas To Focus On When Setting Up An Ecommerce Store

This Powerful Print Ad Has A Secret Message That Only Kids Can See

Back in 2013, an ad agency GREY’s Spanish office created a powerful child abuse awareness campaign for ANAR Foundation that deserves a mention, despite it being five years old. What makes this poster-campaign interesting is the use of lenticular printing to send different messages to children and adults at the same time, with one single print ad. Continue reading This Powerful Print Ad Has A Secret Message That Only Kids Can See

The Three-step Guide To Setting Up A Successful Online Shop

If you are an ambitious person who is looking to make some money, then setting up your own online shopping business could be the best decision you ever make. With an increasing number of consumers turning away from the high street in favor of the convenience and deals they can find on their laptop screens, online shopping it is a market that is only expanding. Continue reading The Three-step Guide To Setting Up A Successful Online Shop

Skis-equipped Dodge Challenger SRT Hellcat Redeye Is Santa’s New Sleigh

2018 will come an end next month and you know what that means. This means that Christmas is upon us and everybody businesses, big and small, is banking on the season of buying, and Dodge is no exception. As the matter of fact, it is quick on drumming up the festivity, starting with a commercial called “Upgrade,” starring the mythical Santa played by former pro wrestler Bill Goldberg and a team of elves. Anyways, as you might have expected, the ad has Goldberg’s Santa looking at his old sleigh (after a grand WWE/WCW entrance) and proclaims “it’s time for an upgrade.” Continue reading Skis-equipped Dodge Challenger SRT Hellcat Redeye Is Santa’s New Sleigh

Businesses Are Banking On Banksy ‘Self Destructs’ Painting With Their Own

Anonymous artist Banksy shocked the world when his painting, Girl With Red Balloon, ‘self destructs’ moments after the hammer went down to conclude the sale in London. We now know Banksy intentionally concealed a shredder inside the frame, but we do not know whether it was a marketing stun for the artist himself or he simply hated the idea of his work being auctioned. Whatever it is, one thing for sure is, the businesses are not about to let up this golden opportunity to pull off their version of Banksy’s stunt in the name of, well, advertising, obviously. Continue reading Businesses Are Banking On Banksy ‘Self Destructs’ Painting With Their Own

Three Ways To Build A Better Relationship With Your Customers

Customer relations are a key aspect of any business. Without forging positive relationships, it’s unlikely that your business will go very far. For this reason, it is important that you make it your goal to continuously find ways to improve these customer relationships. There are many strategies and approaches that you could take to achieve this, and most require that you put the customers needs first. The first step may then be to evaluate your present customer service strategy and identify areas that may be somewhat ineffective. In this respect, you should find this article useful as it’s going to tell you three ways that you can build better relationships with your customers. Continue reading Three Ways To Build A Better Relationship With Your Customers

Some Of The Best Practices When Crafting ’About Us’ Page

Ironically, the second most visited page on most websites is also the one most often treated as an afterthought by merchants. This is truly unfortunate, because the ‘About Us’ page represents a beautiful opportunity to humanize your business and your site, while also introducing the people who make it go to potential customers. For the vast majority of new visitors to your site, that page will be among their earliest impressions of your dealings. Continue reading Some Of The Best Practices When Crafting ’About Us’ Page

Pizzeria’s Whimsical Take Of The Pizza Saver Will Put Smiles On Your Face

I am sure you are familiar with pizza saver. You know, the little, three-legged plastic that comes with each takeout pizza? There is really nothing spectacular about this little plastic; it is there to do one job. Well, that was until Canada’s Boston Pizza and ad agency John St. gave it a fun twist. Recently patrons in parts of Canada opened boxes of Boston Pizza to find a little summer surprise: there was a set of outdoor furniture set with the pizza. Continue reading Pizzeria’s Whimsical Take Of The Pizza Saver Will Put Smiles On Your Face

Ogilvy & Mather’s LEGO Campaigns Made Me Want To Buy More LEGO Sets

It is probably just me, but in all seriousness, you can’t deny these images of LEGO will make you adore this world’s famous brick all over again. Created by Asawin Tejasakulsin, senior art director at Ogilvy & Mather Thailand, the advertising campaigns include two series, one named Imagine and the other, Build the Future. The campaigns serve to “amplify the childhood wonder central to the LEGO brand, devising playful scenarios that successfully interact with reality.” Continue reading Ogilvy & Mather’s LEGO Campaigns Made Me Want To Buy More LEGO Sets

Domino’s In The U.S. Wants To Save Your Pizza From Potholes

If your municipal can’t get its act and fix up potholes on the roads, pizza chain Domino’s will gladly do so on your municipal’s behalf – all in the name of preventing potholes from ruining your pizza. Don’t laugh. This is actually happening in the U.S. and it should count as an embarrassment for the mayor or whoever is in charge. The reason being, Domino’s believe that a smooth ride home is essential for their freshly-made pizzas and that any cracks, bumps, potholes or any other undesirable road conditions for that matter can put good pizzas at risk. Continue reading Domino’s In The U.S. Wants To Save Your Pizza From Potholes