Tag Archives: Marketing

Businesses Are Banking On Banksy ‘Self Destructs’ Painting With Their Own

Anonymous artist Banksy shocked the world when his painting, Girl With Red Balloon, ‘self destructs’ moments after the hammer went down to conclude the sale in London. We now know Banksy intentionally concealed a shredder inside the frame, but we do not know whether it was a marketing stun for the artist himself or he simply hated the idea of his work being auctioned. Whatever it is, one thing for sure is, the businesses are not about to let up this golden opportunity to pull off their version of Banksy’s stunt in the name of, well, advertising, obviously. Continue reading Businesses Are Banking On Banksy ‘Self Destructs’ Painting With Their Own

Three Ways To Build A Better Relationship With Your Customers

Customer relations are a key aspect of any business. Without forging positive relationships, it’s unlikely that your business will go very far. For this reason, it is important that you make it your goal to continuously find ways to improve these customer relationships. There are many strategies and approaches that you could take to achieve this, and most require that you put the customers needs first. The first step may then be to evaluate your present customer service strategy and identify areas that may be somewhat ineffective. In this respect, you should find this article useful as it’s going to tell you three ways that you can build better relationships with your customers. Continue reading Three Ways To Build A Better Relationship With Your Customers

Some Of The Best Practices When Crafting ’About Us’ Page

Ironically, the second most visited page on most websites is also the one most often treated as an afterthought by merchants. This is truly unfortunate, because the ‘About Us’ page represents a beautiful opportunity to humanize your business and your site, while also introducing the people who make it go to potential customers. For the vast majority of new visitors to your site, that page will be among their earliest impressions of your dealings. Continue reading Some Of The Best Practices When Crafting ’About Us’ Page

Pizzeria’s Whimsical Take Of The Pizza Saver Will Put Smiles On Your Face

I am sure you are familiar with pizza saver. You know, the little, three-legged plastic that comes with each takeout pizza? There is really nothing spectacular about this little plastic; it is there to do one job. Well, that was until Canada’s Boston Pizza and ad agency John St. gave it a fun twist. Recently patrons in parts of Canada opened boxes of Boston Pizza to find a little summer surprise: there was a set of outdoor furniture set with the pizza. Continue reading Pizzeria’s Whimsical Take Of The Pizza Saver Will Put Smiles On Your Face

Ogilvy & Mather’s LEGO Campaigns Made Me Want To Buy More LEGO Sets

It is probably just me, but in all seriousness, you can’t deny these images of LEGO will make you adore this world’s famous brick all over again. Created by Asawin Tejasakulsin, senior art director at Ogilvy & Mather Thailand, the advertising campaigns include two series, one named Imagine and the other, Build the Future. The campaigns serve to “amplify the childhood wonder central to the LEGO brand, devising playful scenarios that successfully interact with reality.” Continue reading Ogilvy & Mather’s LEGO Campaigns Made Me Want To Buy More LEGO Sets

Domino’s In The U.S. Wants To Save Your Pizza From Potholes

If your municipal can’t get its act and fix up potholes on the roads, pizza chain Domino’s will gladly do so on your municipal’s behalf – all in the name of preventing potholes from ruining your pizza. Don’t laugh. This is actually happening in the U.S. and it should count as an embarrassment for the mayor or whoever is in charge. The reason being, Domino’s believe that a smooth ride home is essential for their freshly-made pizzas and that any cracks, bumps, potholes or any other undesirable road conditions for that matter can put good pizzas at risk. Continue reading Domino’s In The U.S. Wants To Save Your Pizza From Potholes

Top Tips For Building Brand Loyalty: Are You Doing It Right?

As any business owner knows and appreciates, if you want to ensure that you gain a loyal customer following and raise the profile of your product offering or range, then you need to ensure that you have a watertight strategy in place to build your brand loyalty. Remember that your brand is how your company or business appears to the world in which you are operating and doing business. The more attention that you pay your brand, and the increased amount of thought that you put into developing and improving your online and traditional presence, the more likely that you are to notice your followers and customers grow. So, if you feel that your brand strategy is weak, then there are a few ways that you can improve brand loyalty in your customer base. Continue reading Top Tips For Building Brand Loyalty: Are You Doing It Right?

Four Ways To Digitally Market Your Business(es)

Is your business doing enough to market itself digitally? As more and more of the world we live in moves online and people spend increasing amounts of time either glued to their smartphone or tablet or connected to the Internet, so business is going to be increasingly driven by the sales that can be made online. Continue reading Four Ways To Digitally Market Your Business(es)

Augmented Reality In Facebook Messenger Is A New Age Of Advertising

Well, I bet you didn’t see this coming. Facebook is finally leveraging on Facebook Messenger to let businesses to reach out to consumers. Messenger has not been pulling in revenue for Facebook, which does make sense for a business entity (but make sense for consumers). But not anymore. At the social media company’s F8 Developer Conference, Facebook has made known that it will leverage on Augmented Reality in Messenger Continue reading Augmented Reality In Facebook Messenger Is A New Age Of Advertising

Here Are 9 Tips For Scaling Up Your Ecommerce Business

There are literally hundreds of thousands of ecommerce websites out there selling to every niche and audience imaginable. While there may be little in common between these online businesses, one thing is certain – they all want to generate more revenue and capture more customers. If yours is among them, consider these nine tips for scaling up your ecommerce business. Continue reading Here Are 9 Tips For Scaling Up Your Ecommerce Business