Newsletters are a dynamic tool in the realm of digital marketing, often overlooked in favor of more flashy platforms. However, their power lies in personalized engagement and direct communication with the audience, which can significantly boost sales if executed effectively. Brands can provide tailored content, stoke customer interest, and maintain […]
KFC Canada is adding a crispy twist to the holiday season by turning the lid of its iconic family bucket into a fully functional music record. Created by ad agency Courage, Inc., this isn’t your typical vinyl record—it’s a printed paper bucket lid with an etched vinyl coating, making it […]
Paid search advertising has transformed how businesses connect with potential customers. It offers targeted reach, immediate results, and measurable ROI, making it a crucial component of modern marketing strategies. However, mastering the nuances of paid search requires a combination of technical skills, creative insights, and strategic planning. Understanding the Fundamentals […]
In the fiercely competitive hospitality sector, it’s increasingly vital to make your brand stand out. As the market changes and customer tastes evolve, public relations (PR) plays a crucial role in differentiating your brand and enabling deeper connections with guests. Strategic PR practices not only increase brand recognition but also […]
The onboarding process is pivotal in shaping a new customer’s experience with a company. This initial phase not only sets the stage for ongoing interactions but also influences customer retention and satisfaction. Effective customer onboarding goes beyond mere introductions; it guides clients through the journey of understanding your product or […]
In today’s world, social media plays an important role in shaping your image, growing your business, and staying connected globally. With over five billion users on sites like Instagram, X, and TikTok, people and brands strive to be seen and heard.
The hair extension market is booming, with growing demand for high-quality, versatile products that enhance one’s natural beauty. However, with so many brands vying for attention, it can be challenging to distinguish your business from the competition. To succeed in this highly competitive industry, you need to implement strategies that […]
Digital transformation is no longer a choice but a necessity, as organizations adapt to the rapid pace of technological advancements, they must rethink their communication strategies. Effective communication has always been a cornerstone of successful business operations, but with the advent of digital tools and platforms, the way we communicate […]
There are 101 ways to promote a movie but not often you can exclaim that a marketing campaign looks delicious or sweet. Well, my friends, ‘that looks delicious or sweet’ is exactly what you can use to describe this promotion Transformers One pulled off with renowned celebrity chocolatier/pastry chef Amaur […]
Candy maker Airheads said many adults experience Airheads as kids during summer break at the pool. But times have changed as we grow up. It is said that 73% of adults swam more when they were kids. So Airheads is on a mission to make grown people take the plunge […]
It looks like Human Mobile Devices, otherwise known as HMD, are the driving force behind the digital detox movement. Meanwhile, Heineken also has the same idea. The Dutch beer maker has partnered with US brand and retail marketplace Bodega to launch the ‘The Boring Phone’ (which has nothing to do […]