Tag Archives: Marketing

Heinz, I Hate You For Putting Ketchup On Hot Dogs. How Could You???

You know what’s the cruelest thing a person can do to hot dog lovers? Making them eat hot dog with ketchup, AKA tomato sauce. To even harbor the thought of topping hot dog with ketchup amounts to blasphemy, at least it appears to be the case of Chicago hot dog lovers. For the record, I am not too enthusiastic about having tomato-based sauce on hot dogs too. Apart from caramelized fried onions and lettuce, mustard should be the only condiment that should be on top a hot dog. Period. However, Heinz, the ketchup maker, is not quite please at Chicago hot lovers’ anti-ketchup-on-your-hot-dog sentiment and set out with a marketing campaign to win them over. Continue reading Heinz, I Hate You For Putting Ketchup On Hot Dogs. How Could You???

Motorized PET Bottle Lets You Uncap The Bottle With A Smartphone App

Japanese maker of electric motors for various consumer products, Nidec Corporation, has came up with an interesting promotional video that peddles a supposed Motorized Smart PET Bottle. Now, by the product name alone, you will be clueless about how ‘smart’ the bottle is, or what it actually does. So allow me to introduce you to its function: it will let you unscrew a capped PET bottle using your smartphone. It connects to your smartphone via WiFi while an app allows you to unscrew the special cap from the bottle without you physically touching the bottle. Continue reading Motorized PET Bottle Lets You Uncap The Bottle With A Smartphone App

Guy Made A Crazy Cool VFX Video To Sell His Old SUV And Won The Internet

There are some who sell used cars and then there is visual effect artist Eugene Romanovsky who, instead going through traditional medium like online classified ad, or selling to used car dealers, created a pretty out-of-this-world video to peddle his 1996 Suzuki Vitara SUV. Yup. That’s right. A Vitara, one of earliest incarnation of SUV by the Japanese automaker. However, the real star attraction of this 21-year-old SUV is not quite the vehicle itself (a ride which he described as his “best friend” for the last ten years. Cute), but it is the VFX-touched video that details its key features including chunky 235/75R15 off-road tires, the 96 HP 1.6L injection engine, a new exhaust converter that would make it “friendly to environment,” and manual gearbox with low gear. Continue reading Guy Made A Crazy Cool VFX Video To Sell His Old SUV And Won The Internet

Ikea Responded To Balenciaga’s $2,145 Frakta Tote-lookalike, Hilarity Ensues

Usually, when we talk about knock-off, the non-original product (or sometime, idea) is of something poorly made and cheaply priced, but that’s not what happen in the case of Balenciaga’s $2,145 Arena Extra-Large Shopper Tote Bag. So, you must asking: “who knock-off Balenciaga?” Well, the thing is, Balenciaga’s Arena appears to be the knock-off in this instant and it is kind of funny, because it looks way too similar to Ikea’s iconic Frakta tote bag (not the redesigned one though). Yes. You heard that right. Balenciaga’s luxury example looks like the trusty, big blue bag that you use to shop around in Ikea which you can also bring home for mere 99 cents. Continue reading Ikea Responded To Balenciaga’s $2,145 Frakta Tote-lookalike, Hilarity Ensues

Conscious Period’s “Tampons For Man” Set To Be Available On April 1st

What has female products like tampons have to do with a tech culture and lifestyle stuff blog? Nothing, really, but it is certainly has everything to do with April Fools and at the same time, the item in question here, Manpons (yes! manpons!), is not quite a joke either. Complicated? Quite, but allow me to explain. It is said that men are 96 percent more likely to get laid if they are confident enough to buy tampons. Ok, no. That’s not true. We are really just bullshitting you, but if you do that, I am sure some girls will probably be impressed. Just some. Continue reading Conscious Period’s “Tampons For Man” Set To Be Available On April 1st

Narita Airport Has Toilet Paper To Rid Germs Off Your Smartphone

Lets have a show of hand of how many people uses their smartphone while using the toilet. Well, I guess most of us do. Wait, you don’t? Oh, come’on, don’t be shy. It’s ok to admit it cos’ you are definitely not alone. In any case, whether you do use or not, you may want to know that according to “Unexpected Places where Germs Grow During Winter” on “Weekly SPA!,” a smartphone display is said to pack five times more germs than that of a toilet seat which is a cringe-worthy revelation. But don’t throw your phone away in disgust yet cos’ one of Japan’s biggest telco, NTT Docomo, has pull a sleek marketing campaign by equipping 86 toilets at Narita Airport in Tokyo with, wait for this… smartphone toilet paper and it is exactly what it sounds like. Continue reading Narita Airport Has Toilet Paper To Rid Germs Off Your Smartphone

Coca-Cola Selfie Bottle Automatically Takes A Selfie As You Drink

Following Coca-Cola Japan’s novel gifting idea, we again stumble upon another Coca-Cola gold and this time, it is all about selfie. Coca-Cola Israel and Tel Aviv-based creative agency Gefen teamed up together to introduce limited edition bottles that come outfitted with a special base that automatically takes a mid-sip selfie as you down the world’s famous carbonated soft drink. On top of the regular-looking Coca-Cola bottle, the Coca-Cola Selfie Bottle features a special molded base with a protruding section that has an upward-facing camera which will snap an image when tilted at a certain angle. It is not known if the camera will be triggered if you merely tilt the bottle without drinking, or is smart enough to know you are actually drinking. Continue reading Coca-Cola Selfie Bottle Automatically Takes A Selfie As You Drink

Snap’s Camera Sunglasses Available Now Via Minion-like Vending Machines

Snap, formerly Snapchat, is sparing no effort in marketing its first hardware, the imaging sunglasses called Spectacles. Spectacles is officially available starting November 10 and the way it is being made available may not be quite a spectacle, but it will surely draw some curious by-passers. Yes. We said “by-passers” because Spectacles, as it turns out, is not available online – the 21st century beings’ choice of procurement – instead, the hardware is being pushed out in a Minion-like vending machine call Bot. Duh. Ok, it is not quite a bot, bot. This vending machine won’t be strolling around. It will stay put in a certain location for a day before relocating to another location, and it will be like so for months until new retail distribution channels, if any, are announced. Continue reading Snap’s Camera Sunglasses Available Now Via Minion-like Vending Machines

Coca-Cola’s X’mas Edition Bottles Have A Secret That Makes Them Gift-worthy

A bottle of Coca-Cola is probably not the best of gift ideas, but the marketing team over at Coca-Cola Japan came up with a brilliant idea that may just make bottles of Coca-Cola gift-worthy. The secret lies in the seemingly nondescript Christmas-themed label. With just a few steps, the label actually turns into a gift ribbon. It is an idea that’s as simple as it is mind-blowing. Really. Ok, maybe it is not mind-blowing, but it does put a smile on my face. It is one of those marketing campaign that makes you feel good which kind of makes the campaign a success? Maybe. Continue reading Coca-Cola’s X’mas Edition Bottles Have A Secret That Makes Them Gift-worthy

Nivea’s Seagull Drone ‘Poops’ Sunscreen Lotion On Kids At The Beach

German skin care product company Beiersdorf AG’s Nivea brand has found an unusual way of campaigning sunscreen targeted at children. The campaign entitled “Care from the Air Bird” uses a seagull drone (read: RC aircraft that looks like a bird) that patrol the sky above the beach, dropping sunscreen on unsuspecting children, much like a real bird does on humans. I know what you are thinking. This is not exactly the most pleasant way of promoting your product, isn’t it? You know, associating sunscreen lotion with bird’s poop and vice versa. Continue reading Nivea’s Seagull Drone ‘Poops’ Sunscreen Lotion On Kids At The Beach