Nobody likes smelling like the food they eat. Unfortunately, food odors tend to cling to our clothes—especially if you spend enough time in a small, poorly ventilated eatery. But good news for those who actually enjoy smelling like their favorite food—particularly if pepperoni is your cuppa—because Domino’s has just the thing for you.

No, it doesn’t involve rubbing a Domino’s Pepperoni Passion pizza all over your body. Instead, they’ve launched a fragrance. That’s right. Domino’s has officially joined the world of food-turned-perfume/scented-candle/bath-bomb oddity. Just in time for Valentine’s Day (and possibly beyond), the Eau de Passion is here, inspired by the alluring aroma and irresistible scent of a Pepperoni Passion pizza.
This unisex perfume boasts top notes of spice and pepper, complemented by a warm, spicy base. Wait, spicy base? Does that mean it’s going to sting a little? Hmmm. Anyhoo, if your loved one is an uncontrollable foodie, then smelling like cured meat might just make them literally hungry for you. If that’s the goal, Eau de Passion is for you.
But hold up—not so fast. There’s a huge catch. Actually, catches. The fragrance is available only in the UK and Ireland, and even then, not for everyone. It’s a limited-edition item, and you’ll have to enter a sweepstakes to win a 30 ml bottle. To throw your name in the hat, you’ll need to fill out a form on the dedicated webpage between February 10-17.
That said, I highly doubt people actually want to smell like a walking Pepperoni Passion pizza. More likely, it’s about collecting a weird, novelty item. And with its pizza-slice-inspired pyramid bottle accented with faint, reddish circles representing pepperoni, I have to admit—it does look kind of cool.
Images: Domino’s [UK].
via VICE.