BTS and OREO Just Created a Cookie Inspired by Korean Street Food
BTS brings a taste of Korea to OREO with hotteok-inspired crème filling, purple wafers celebrating ARMY, and 13 collectible cookie designs marking the group’s 13th anniversary.
Quick Byte: Koikeya Karamucho x Godzilla
Koikeya’s spicy Karamucho snacks are going full kaiju mode with limited-edition Godzilla packaging starring Burning Godzilla and the brand’s iconic mascot.
Toyota GR Turns Rally Japan 2026 Into a Festival of Piyorin, G-Shocks, and Rally Merch
Rally Japan 2026 is getting exclusive Takamoto Katsuta victory merchandise, rally-themed Piyorin desserts, steering wheel donuts, apparel collaborations, and even a GR x G-Shock watch.
Quick Byte: Ichikakuya x Ultraman “Ramen Ultra Operation!!” Collaboration
Ichikakuya follows up its Godzilla collaboration with Ultraman-themed ie-kei ramen, exclusive merchandise, and a tokusatsu-flavored campaign across Japan.
Xiaomi Made Ice Cream in Standard, Pro, and Max Versions—and the Machine Broke
Xiaomi introduced its own ice cream in Standard, Pro, and Max versions during a company event, complete with “values” biscuits and a machine that reportedly made 2,000 servings before failing days later.
Godzilla, King of the Monsters, Stomps Into Ikkakuya’s King Meat-Loaded Ramen
Phase 2 of the Ikkakuya x Godzilla ramen collaboration brings the towering King Meat-Loaded Soba, a meat-packed mini bowl set, random collectible stickers, and new limited-edition merchandise to select stores in Japan. 🦖🍜
MSCHF Sold a Real Cow as 1,200 Burgers and Let Buyers Decide If He Lives or Dies
In 2024, MSCHF (pronounced mischief) started a two-year-long provocative conceptual artwork centered on a real cow named Angus. It is one of the most conscience-provoking […]
Quick Byte: McDonald’s Dr. Seuss’s The Grinch Meal
Holiday cheer is overrated, so McDonald’s brought in the one creature guaranteed to season the season with mild chaos: The Grinch. Starting December 2, the […]
Quick Byte: Hello Kitty & Friends PEZ Gift Tin
Hello Kitty fans, brace yourselves. Your candy shelf is about to look like Sanrio took over and refused to leave. The 2025 Hello Kitty & […]
Quick Byte: Nenrinya Snow-Colored Mount Balm
Nenrinya is back with its annual reminder that winter calories do not count. Enter the Snow-Colored Mount Balm, a holiday-only baumkuchen dressed like a tiny […]
Quick Byte: Shiose Souhonke x Hello Kitty Manju Buns
If you ever wanted a snack that looks at you with the calm, judgment-free expression of Hello Kitty herself, Shiose Souhonke has you covered. The […]