Optimal Optimus Returns With a Throne, a Hoverboard, and Redeco Recursion
Hasbro’s 2018 Throne of the Primes set returns with Optimal Optimus, four Prime Masters, a hoverboard, and enough redeco history to fold back on itself.
This Miles Morales Mask Lets the Eyes Do All the Acting
Hasbro’s life-size Miles Morales mask borrows its look from Marvel’s Spider-Man 2 and gives its wearer remote-controlled eyes capable of squinting, blinking, winking, and reacting to imaginary danger.
The Transformers: The Movie Returns With a Mysterious Twist
The 1986 animated classic returns to theaters in 4K with a new post-credits chapter—and its latest trailer suggests Optimus Prime may not be finished yet.
Dead, Fallen Optimus Prime Walks, Talks, and Transforms Again Thanks to Robosen
Inspired by Optimus Prime’s unforgettable death in The Transformers: The Movie, Robosen’s latest auto-converting robot brings the fallen Autobot leader back with movie-accurate deco, Peter Cullen’s voice, and full robotic transformation.
Tomb Raider’s Lara Croft Has Joined the G.I. Joe Universe
Hasbro’s latest crossover brings Lara Croft to the G.I. Joe Classified Series as a Retro Cardback figure, complete with the Dagger of Xian, climbing gear, and plenty of Tomb Raider attitude.
Quick Byte: Marvel Legends Series Avengers: Doomsday Figures
Ahead of Avengers: Doomsday, Hasbro has unveiled the first wave of Marvel Legends action figures, led by Doctor Doom alongside Captain America, Thor, Cyclops, Gambit, and Shang-Chi.
Megatron Is Now a Samurai Boar, and Bumblebee a Flying Squirrel
The Transformers Timelines series continues with its Age of Samurai line, reimagining Megatron as a destructive boar and Bumblebee as a giant flying squirrel, complete with feudal Japanese-inspired weapons and deco.
Grave Digger Is Now a Transformer, and It Wields a Scythe
Monster Jam’s legendary Grave Digger crashes into the Transformers Collaborative lineup as Grim, a Leader Class figure that transforms into the iconic monster truck and even wields a scythe.
Henry Cavill’s Cavillrine From Deadpool & Wolverine Just Became a Marvel Legends Figure
Henry Cavill’s blink-and-you’ll-miss-it Wolverine variant made a lasting impression in Deadpool & Wolverine. Now, Marvel and Hasbro have immortalized the fan-favorite cameo with a 6-inch Marvel Legends action figure packed with movie-inspired details.
Hasbro Finally Releases the Ghostbusters Glow Copter 35 Years Later
Thirty-five years after it was originally planned, the unreleased Kenner Ecto-Glow Glow Copter has finally been cleared for takeoff. Hasbro is bringing the forgotten Ghostbusters vehicle to life as a 2026 San Diego Comic-Con exclusive, complete with glow-in-the-dark goodies and vintage Kenner styling.
Golden Optimus Prime Lands in Hong Kong as Toys”R”Us Exclusive
The global Transformers 40th anniversary celebration has reached Hong Kong with an exclusive gold-finished Legacy United G1 Optimus Prime. Limited to just 40 individually numbered figures worldwide, it is one of the rarest anniversary giveaways yet.