Toyota GAZOO Racing is turning Rally Japan 2026 into a full-blown merch-and-snack festival. Ahead of the FIA World Rally Championship’s Japanese round happening from May 28–31 in Aichi and Gifu, GR announced a huge lineup of commemorative goods and collaborations celebrating Takamoto Katsuta’s historic first WRC victory at Safari Rally Kenya earlier this year—the first WRC win by a Japanese driver in 34 years.
The celebration includes limited-edition Katsuta merchandise like metal art prints, towels, pins, and clear files, alongside a surprisingly fun collection of food collaborations. Nagoya’s famous chick-shaped dessert “Piyorin” gets a GR makeover with rally driver and co-driver themed versions dressed in Toyota Gazoo Racing colors and flavored with raspberry and chocolate. Meanwhile, bakery Pan no Tora is selling GR-inspired pastries, including a steering-wheel-shaped donut and GR-logo Danish bread.
There is also a mountain of collaboration merch on the way, including apparel with BREEZE and JOURNAL STANDARD relume, JAL-themed flight tags, and even a GR x G-SHOCK watch. Most items will be sold at Rally Japan venues, Toyota Gazoo Racing stores, and selected partner locations throughout the event period.
You can keep up to date on Gazoo and its Rally Japan endeavor here.
Images: Toyota GR [JP].