If you haven’t already heard, Barbie has a wristwatch. And no, I’m not talking about some timepiece for kids. I’m talking about an actual watch for grown-up fans. Meet the Casio G-Shock GMAS110BE-4A, part of the Barbie collaboration series that was officially announced on March 11 and launched on March 13, 2025.
So, as you may have already guessed, the 170-bucks collectible G-Shock timepiece is sold out. Oops. Our bad. How we missed this piece of news when it dropped is beyond us.
Anyhoo, this Barbie-pink rugged timepiece was designed in collaboration with the Barbie brand and is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components.
Dressed in a sophisticated monochromatic pink colorway—accented with subtle variations across each element, the GMAS110BE-4A features the Barbie logo on the band loop as well as at the 3 o’clock position, and a heart-motif indicator adorning the inset dial at the 9 o’clock position.
Barbie’s touches don’t stop there. The iconic Barbie silhouette can be found on the band and engraved on the case back. Rounding out the Barbie treatment is a special packaging inspired by Barbie doll boxes.
Beyond the famous doll touches, the GMAS110BE-4A is pretty much the GMA-S110 you’ve come to know and love. That means it rocks features and specs, including shock resistance, 200 meters water resistance, double LED (Super Illuminator) light, 5 daily alarms, 1/100-sec stopwatch, countdown timer, and more.
The Casio G-Shock GMAS110BE-4A was available starting March 13 at select retailers, gshock.com, and the G-SHOCK Soho store. But last we checked, it was sold out on gshock.com. Perhaps you may still be able to locate it in the wild, or at some brick-and-mortar stores.
Good luck hunting for one. Again… our bad for not putting out this news earlier. We sat on this one too long. Ugh.
Images: Mattel.