There was an important development at the CES last week that we forgot to mention. HP-owned HyperX, which it bought from Kingston in 2021, specializes in gaming gear, and also HP-owned OMEN gaming system, has united to become one master gaming brand: HyperX. Makes sense, otherwise it feels a little fragmented. It is also good for brand recognition, IMHO.
So, yeah, HP has united OMEN and HyperX, and kicking off this brand new unity is the HyperX OMEN MAX 16 gaming laptop, along with the HyperX OMEN OLED 34 gaming monitor, and a HyperX Clutch Tachi game controller. HP also took the opportunity to showcase an in-development HyperX EEG headset, which will take high-tech gaming into a whole new dimension.
Think of it as a brand marriage where both sides bring cool toys into the house instead of arguing over whose logo goes on the door. OMEN brings the muscle with gaming laptops and desktops, HyperX brings the keyboards, headsets, and everything you smash, click, or shout into. Now it all answers to one name, HyperX, which sounds exactly like something you would drink before a 12-hour gaming session.
The poster child of this new era is the HyperX OMEN MAX 16. HP is calling it the world’s most powerful gaming laptop with fully internal cooling, which already sounds like it needs its own power station. It can push up to 300 watts of total platform power, running on the latest Intel Core Ultra 200HX or AMD Ryzen AI processors, paired with up to an NVIDIA GeForce RTX 5090 Laptop GPU. Cooling is handled by a redesigned Tempest Cooling Pro system with three fans and a self-cleaning trick, so dust gets evicted before it starts paying rent.
You also get a 16-inch OLED display with a 240 Hz refresh rate and up to 500 nits of brightness, which means your games will look amazing even if your skills do not. The keyboard polls four times faster than before, so when you miss a shot, you can no longer blame lag. OMEN AI even steps in to tune your system with one click, adjusting settings so you do not have to pretend you understand advanced graphics menus.
Then there is the HyperX OMEN OLED 34 monitor, which is 34 inches of curved, ultrawide temptation. It runs at 360 Hz with a 0.03 ms response time, using next-generation QD-OLED tech that makes colors pop and text behave. It also delivers up to 100 watts over USB-C, has a built-in KVM switch, and even lets you 3D-print your own headphone hook, which is both practical and a little bit extra.
For controller fans, the HyperX Clutch Tachi is HP’s first Xbox-licensed arcade-style controller. It uses magnetic switches, supports deep customization through software, and even invites you to 3D-print your own button shapes or artwork, which means your controller can look as wild as your gameplay.
And then there is the wildest idea of all, an in-development HyperX headset that reads your brain. Built with Neurable, this EEG headset uses neurotechnology and AI to track focus and accuracy in real time. Basically, your headset will know when you are zoning out before your teammates do.
The HyperX OMEN MAX 16 is expected to be available on HP.com in the Spring, with pricing to be announced closer to launch. But there must have been a slip-up because HyperX has listed the AMD-powered model at a discounted US$2,149.99 (U.P. US$3,099.99). The HyperX OMEN OLED 34 is also expected to arrive on HP.com in the Spring, and its price will be revealed nearer to availability. The HyperX Clutch Tachi is likewise planned for a Spring release on HP.com for US$199.99.
Images: HP.