The Evangelion franchise has seen countless collabs, ranging from game controllers to apparel and even heels, to gaming computers, peripherals, and components. But recently, it has a collab with an unlikely business: Pizza Hut, specifically, Pizza Hut China. While there may not be pizzas named after EVA Units or NERV, there are plenty of collectibles to excite Evangelion fans.
Kicking things off are EVA-themed pizza boxes with NERV, Unit-00, and Unit-02 designs. The collectibles include a tabletop night light resembling an Entry Plug but with a clear section showing off a fixed-pose Rei figure inside, and a fixed-pose figure of the EVA Unit 01 with a cargo bay and sliding platform. When the doors are open, the platform slides to reveal Unit 01. Very cool.
Additionally, there’s a hexagon-shaped tote bag, seemingly made from faux leather with nylon straps, featuring the EVA Unit-01 and a large NERV logo, along with Pizza Hut and Neon Genesis Evangelion branding in Chinese. It comes with a matching pouch for smaller items. And then there is a so-called stationery box that includes a desk mat/mouse pad with an image of all five EVA pilots and character-themed files.
These items are exclusive to China [CH] and can’t be purchased outright but are available with certain Evangelion meal purchases. For 39.90 RMB (US$5.50), customers can choose one of five Evangelion button designs with a small meal. For 99 RMB (US$14), the EVA collab meal offers a choice of one collectible: the Unit 01 figure, the night light, the tote bag, or the stationery box. At 189 RMB (US$26), the EVA Sharing Meal allows each diner to pick a collectible from two options, with Meal A offering the Unit 01 figure or night light, and Meal B offering the tote bag or stationery box.
In addition, starting on April 15, some Pizza Hut locations in China will also feature Neon Genesis Evangelion decor.
Images: Pizza Hut [CH].