KFC Hong Kong has turned EVA Unit-01’s signature color into a spicy chicken burger with a purple bun. The Purple Power Awakens campaign also brings sweet potato snacks, collectible character cards, and limited-edition EVA merchandise.
Five folding screens recast Unit-01 as the Thunder God and Units 00, 02, 08, and Mark.06 as Wind Gods. Inspired by Tawaraya Sōtatsu’s national treasure, each piece combines traditional Japanese art with the emotional baggage of Evangelion.
Evangelion Racing’s red Unit-02-themed support van steps out from behind the race cars as a detailed Tomica release arriving in October 2026.
GARRACK has teamed up with traditional raden artisan Tsuyoshi Musashigawa to bring Evangelion to life on handcrafted mother-of-pearl dials. Powered by Japanese automatic movements and inspired by EVA Unit-01, Unit-02, and Unit-00, these mechanical watches blend centuries-old craftsmanship with one of anime’s most iconic franchises.
After the first Evangelion x Casetify collaboration disappeared into the hands of eager fans and scalpers alike, Casetify is back with a second wave of limited-edition accessories. Highlights include a Plug Suit AirPods Max case, an Angel Grip Stand, an A.T. Field MagSafe charger, and a fresh lineup of Evangelion-themed phone cases inspired by NERV, the EVAs, and their pilots.
Yoshi.’s distinctive take on Evangelion Unit-01 returns in a limited-edition Night Image Ver. with moonlit metallic blue finishes, fluorescent details, and interchangeable standard and berserk heads.
Thirty years after its debut, Evangelion is getting the ukiyo-e treatment. The Eva Kabuki series transforms Shinji, Kaworu, and the Eva units into stunning Edo-inspired artworks that look surprisingly at home in traditional Japanese woodblock prints.
Sapporo’s latest Evangelion collaboration swaps giant robots for giant thirst, pairing Black Label beer cans with Unit-01 and a special Unit-13 illustration by Shin Evangelion director Mahiro Maeda.
Fishing gear brand DRESS has dropped the final Evangelion collaboration, and it includes squid jigs inspired by EVA Unit-01, Unit-02, and the Fourth Angel. Yes, even squid fishing now has anime lore.
A limited anniversary leather riders jacket inspired by Evangelion Unit-01, combining asymmetrical construction with premium cowhide and vintage hardware details.
A 1/4 scale long-hair Rei from Shin Evangelion headlines the latest figure releases, joined by 1/7 scale Sadamoto-style Rei and Asuka figures arriving in 2027.