Well, what do you know? Kao Corporation isn’t alone in making a video game to create awareness of its products. Hyundai is doing it too. At the world’s largest video game trade fair and convention, Gamescom, Hyundai not only showed up with the INSTEROID Concept Car, but also debuted a […]
You guys remember Royal Caribbean’s Icon of the Seas, the world’s biggest cruise ship? It has just been dethroned by the cruise line operator’s latest behemoth, the Star of the Seas. Well, if ever so slightly. But hey, a win is a win. A sister ship to the Icon of […]
Advertising has changed a lot over the years. Prints, commercials, social media, influencers—you name it, they’ve all been tried. But leave it to Japan to completely throw the rulebook out the window. Consumer goods giant Kao Corporation, the company behind household names like Magiclean, has launched not just a campaign, […]
The Masters of the Universe community has spoken, and Lady Slither finally gets her digs. The Snake Lair Playset, long relegated to comic book lore, has slithered its way into reality thanks to Mattel Creations and over 6,000 very committed backers. Yes, Eternia’s most serpentine real estate project is happening. […]
Unless you bought into the encryption feature and personal concierge of Vertu, wanting a “luxe” flip-folding screen phone does not require you to sell your kidneys. This is made possible thanks to Xiaomi (but, of course). The company is cashing in on the gifting opportunities presented by the upcoming Chinese […]
When both Hasbro and Mattel are drunk on crossovers, it was only a matter of time before Cybertron crashed into Eternia, which results in Megatron becoming Skeletor, and Bumblebee somehow ends up as Man-At-Arms. Actually, it’s more like Skeletor cosplaying as Megatron with battle armor inspired by the Decepticon leader, […]
The building blocks pie must be super enticing. How else do you explain the horde of Chinese and Korean competitions to LEGO and Mattel’s recent foray into the market? Mattel isn’t the only one in recent years eyeing a slice of that pie. Takara Tomy’s Tomica and Plarail are on […]
Hashy and Takara Tomy have teamed up once again, and this time the collaboration is measuring up—literally. Meet the Tomica Bus Digital Height Meter, a wall-friendly gadget shaped like a Tomica bus that lets parents measure their kids without marking up the door frame like a prison tally. The process […]