Hyundai Shows Up at Gamescom With a Concept Car and an Arcade Game
Well, what do you know? Kao Corporation isn’t alone in making a video game to create awareness of its products. Hyundai is doing it too. […]
Royal Caribbean’s Star of the Seas Dethrones Icon as the World’s Biggest Cruise Ship
You guys remember Royal Caribbean’s Icon of the Seas, the world’s biggest cruise ship? It has just been dethroned by the cruise line operator’s latest […]
Scrub or Be Scrubbed: Silent Cleaning Video Game Mixes Grime and Terror
Advertising has changed a lot over the years. Prints, commercials, social media, influencers—you name it, they’ve all been tried. But leave it to Japan to […]
Mattel’s Masters of the Universe Origins Snake Lair Enters Final Days of Crowdfunding
The Masters of the Universe community has spoken, and Lady Slither finally gets her digs. The Snake Lair Playset, long relegated to comic book lore, […]
Xiaomi MIX Flip 2 Diamond Limited Edition Adds Luxe Sparkle for Qixi
Unless you bought into the encryption feature and personal concierge of Vertu, wanting a “luxe” flip-folding screen phone does not require you to sell your […]
MOTU x Transformers Figures Turn Skeletor Into Megatron and Duncan Into Bumblebee
When both Hasbro and Mattel are drunk on crossovers, it was only a matter of time before Cybertron crashed into Eternia, which results in Megatron […]
Takara Tomy’s Tomica Plarail Block Lets You Build the Wildest Toy Vehicle Mashups
The building blocks pie must be super enticing. How else do you explain the horde of Chinese and Korean competitions to LEGO and Mattel’s recent […]
Measure Up With Tomica’s Bus-Shaped Digital Height Meter (Yes, It Is a Thing!)
Hashy and Takara Tomy have teamed up once again, and this time the collaboration is measuring up—literally. Meet the Tomica Bus Digital Height Meter, a […]