
Back to the Future Turns 40… So Here’s Some Anniversary Underpants
Yup. More undies, and we sure damn well have to tell you about this. Also from Hipshop—a.k.a. the king of bringing pop culture to underwear, […]

Yup. More undies, and we sure damn well have to tell you about this. Also from Hipshop—a.k.a. the king of bringing pop culture to underwear, […]

First, it was Ultraman hugging your jocks; now it is Transformers’ turn. HIPSHOP, the Japanese fashion underwear brand best known for its bold, pop-culture-infused designs, […]

You probably think of smart rings and smartwatches when you think of wearable tech. Well, here’s a wearable tech that covers a little more than […]

Since we’re on Reebok, the sneaker brand has turned its lens—pun absolutely intended—toward another ‘90s legend: Kodak. The two American icons have joined forces to […]

Godzilla may have stomped through cities, submarines, and Hollywood franchises, but now he’s found his way onto… polos. French sportswear icon Lacoste has teamed up […]

Before I begin, I have to say this: I never, ever wipe my food–grease–covered hands on my pants or shirt. Never. This applies to Cheetle, […]

Who here’s a fan of virtual pop icon Hatsune Miku? Come on, don’t be shy. Well, if you are, rejoice for the otaku in you […]

The tables have turned, my friends. It used to be that you bought human-inspired merchandise for your pets, but because pets have become our overlords, there […]

OK. This one’s a bit of a throwback—to 2023, to be precise—but man, if it can still put a smile on faces, it’s news if […]

Every man desires a wardrobe that reflects his personality and is versatile enough for different occasions. Building a formidable collection of clothing items requires thoughtful […]

Denim and running don’t usually belong in the same sentence—let alone the same product—but here we are with the 5th generation of DENIMxRUN, the “running […]