Yup. More undies, and we sure damn well have to tell you about this. Also from Hipshop—a.k.a. the king of bringing pop culture to underwear, even though nobody’s going to be seeing it—is a celebratory underpants collection marking Back to the Future’s 40th anniversary this year. Unlike franchises like Ultraman […]
First, it was Ultraman hugging your jocks; now it is Transformers’ turn. HIPSHOP, the Japanese fashion underwear brand best known for its bold, pop-culture-infused designs, now brings iconic OG Transformers characters to the underwear world with its latest collaboration with Takara Tomy. The Hipshop Transformers Series Men’s Underwear features iconic […]
Here’s another reminder of the huge fandom culture difference between Japan and the rest of the world: collaborative underwear. Evangelion isn’t the only pop culture icon that has lent its designs to men’s underwear. Joining this unlikely, only you and your partner will see collaborative apparel is the Hipshop Ultraman […]