
Back to the Future Turns 40… So Here’s Some Anniversary Underpants
Yup. More undies, and we sure damn well have to tell you about this. Also from Hipshop—a.k.a. the king of bringing pop culture to underwear, […]

Yup. More undies, and we sure damn well have to tell you about this. Also from Hipshop—a.k.a. the king of bringing pop culture to underwear, […]

First, it was Ultraman hugging your jocks; now it is Transformers’ turn. HIPSHOP, the Japanese fashion underwear brand best known for its bold, pop-culture-infused designs, […]

Here’s another reminder of the huge fandom culture difference between Japan and the rest of the world: collaborative underwear. Evangelion isn’t the only pop culture […]