You Can Tap On Malibu NFC Bottle Cap For A Chance To Win Exclusive Prizes

Pernod Ricard USA’s Malibu, a premium Caribbean Rum with Coconut Liqueur, has just launched Connected Bottle. This limited edition bottle integrates Near Field Communication (NFC) into the cap of the bottle, as well as QR code printed on the bottle neck, in an effort to “deepen the brand’s relationship with Malibu consumers.”