Remember the Insta360 GO 3, that tiny wearable action cam that was more spy gadget than camera? Well, the engineers over at the “DJI of action cams” apparently shoved it under Szalinski’s Growing Machine and blew it up slightly. The result is the Insta360 GO Ultra, a pocket camera designed […]
Insta360, the pioneer in consumer-grade 360-degree cameras, has unveiled its new flagship: the Insta360 X5. And no, this isn’t just the X4 with new paint. The X5 is tougher, sharper, and smarter—basically, the 360 cam that went to boot camp and came back with an 8K badge. At its heart […]
AI is creeping into every aspect of our lives. Some may argue its threats—like job loss, increasing laziness, or even aiding criminal activity. But for nature lovers—especially bird watchers—AI might just be a welcome guest. MatataXplore, a sub-brand of MATATALAB CO., LTD., is launching an AI-imbued binocular that’ll take your […]
If you haven’t already heard, DJI is taking a dip into the 360 camera game, too. The Chinese drone maker best known for making, well, imaging drones now not only has regular GoPro-style action cameras, it has a 360-degree camera too. And DJI ain’t waltzing in like a regular dude-next-door […]
Leica is 100. That’s right—your favorite German camera maker has officially hit the centennial mark, and to celebrate, it’s gone full retro with a lineup of exclusive, head-turning special editions. Not content with just throwing a party in Wetzlar, Leica dropped a quartet of nostalgia-laced gear and a commemorative book […]
China is known for cranking out all kinds of electronic gadgets, from foldable phones to AI-powered rice cookers, but digital cameras? Not exactly their home turf—at least, not from household names. That changed recently when Lenovo casually waltzed into the imaging game with its very first digital shooter, the Lenovo […]
Ricoh GR fans, calm down. Take a breath. Yes, it’s happening. After what felt like a whole photographic era since the GR III, Ricoh has finally announced the GR IV. But before you start camping outside the camera store, it’s still in development. So, patience, grasshopper. The upcoming Ricoh GR […]
Imagine someone took a film camera from the ’80s, whispered “Wi-Fi” into its ear, and it suddenly woke up in 2025 with a flip screen and a social media strategy. That, dear reader, is the YASHICA FX-D — the digital film simulation camera that wants you to slow down, look […]
If you are reading this, you probably did not manage to buy the Limited Edition Moncler Grenoble x Leica Camera. The only way to get your hands on one is to pick up, possibly at a very high price, from one of the guests attending the Moncler Grenoble experience on […]
Sigma has officially declared war on clutter with the BF, a full-frame mirrorless camera so minimalist it makes a blank sheet of paper look busy. If you’re tired of endless buttons, dials, and menus, Sigma has your back—this thing has three buttons, one dial, and a shutter release. That’s it. […]
Introducing the Leica SL3-S: because nothing says “professional photographer” like a camera that costs more than your first car. Priced at a cool US$5,295, this full-frame mirrorless marvel is here to remind us that our smartphones are mere child’s play. Equipped with a 24-megapixel BSI CMOS sensor, the SL3-S boasts […]