IWC Schaffhausen Won’t Make Smartwatches But Will Put One on the Straps, Starting with Big Pilot

Can activity tracker, or smartwatch for that matter, ever be luxurious? Some connoisseur does not regard a product, say a smartwatch, priced opulently, as a luxury timepiece. Perhaps is the digital underlying that hinders it from transgressing into the socially acceptable ‘luxury’ realm? Despite so, there’s no stopping companies in trying to break the boundary, […]