Bang & Olufsen Partners With Rapha For Limited-Edition Beoplay E8 Sport Earphones

If the name Bang & Olufsen isn’t reputable enough to motivate you to pick up the audio equipment maker’s Beoplay E8 Sport TWS Earbuds, I am not sure if the involvement of UK’s cycling sportswear and lifestyle brand, Rapha, will (not the first time the two collaborated, btw).

Bang & Olufsen Collaborates with Rapha Cycle Club for Special Edition H6 Headphones

To regular folks, audio cans and cycling are seemingly disassociated, but to pro cyclists, headphones are often don by them during warm-up and recovery. Music is an integral part that helps to drum up motivation or distract the athletes from the pain. Having said that, the collaboration between high-end Danish electronics company Bang & Olufsen …