Swatch marks the Olympic Winter Games Milano Cortina 2026 with a compact two-watch release that channels the event’s official “Imagination Vibe” palette. The collection includes CHASING PEAKS, a 34.00 mm quartz model housed in a bio-sourced purple case with a transparent dial featuring the number 26 from the official Olympic […]
Winter has a funny way of making people romantic about things: snowflakes, hot drinks, questionable fashion choices. Swatch, meanwhile, looked at the calendar, then looked at the moon, and decided December was the perfect time to release something wonderfully excessive: the OMEGA x Swatch Mission to Earthphase – Moonshine Gold […]
Longines has a classy take on the Year of the Horse, the kind you quietly admire while nodding appreciatively. But for timepiece collectors who prefer their zodiac watches loud, proud, and unmistakably on theme, Swatch has entered the chat. Meet the Swatch Year of the Horse wristwatch, officially known as […]
Just when you thought Swatch’s Bioceramic Scuba Fifty Fathoms collection couldn’t get more unexpected, here comes the Pink Ocean. Inspired by nature’s prettiest hues—think pink lakes, beaches, and bays—it’s proof that even serious diving watches can have a sense of style. Crafted from Swatch’s patented Bioceramic, a mix of two-thirds […]
Attention, time travelers and watch enthusiasts: Swatch is opening its vault of vibrant history with the Swatch Encyclopedia. This four-volume box set is not just a collection—it’s an odyssey through four decades of wrist-based innovation, artistry, and unapologetic flair. Featuring an impressive 8,419 Swatch designs, it’s essentially a time machine […]
The Year of the Snake has inspired everything from Longines’ luxury to Apple’s tech, and now Swatch is adding its playful touch. The Year of the Snake Collection features two standout designs celebrating adaptability and growth. The Blue and Golden Lithe Dancer, a BIG BOLD BIOSOURCED watch, showcases a snake […]
There have been many timepieces that celebrate many things. But one that celebrates the blue moon of August 19? Well, that has to be the first. The Bioceramic MoonSwatch Mission To The Super Blue Moonphase is such wristwatch that was released to celebrate the summer season and the blue moon.
Did the Bioceramic MoonSwatch from the Swatch and OMEGA collaboration turn you into an avid bioceramic timepiece collector? Well, if it did, then we have good news: there is more to collect! Swatch has released three new Bioceramic MoonSwatch models—MISSION ON EARTH – LAVA, POLAR LIGHTS, and DESERT—celebrating the beauty […]
Remember the Bioceramic MoonSwatch Mission To The Moonphase, featuring Peanuts’ Snoopy? Notwithstanding Swatch stressing that the watch is NOT a limited production watch, there was a queue during launch day in Singapore. Granted the queue wasn’t as crazy as two years ago when the Moonwatch was launched. Anyhoo, the Swatch […]
Swatch has launched a celestial twist in their Omega X Swatch collaboration with the Bioceramic MoonSwatch Mission To The Moonphase. Celebrating the full moon in all-white, this timepiece not only boasts a chronograph function like its predecessors but also introduces a moon phase function for the first time, featuring Snoopy […]
Who wouldn’t want to own a Blancpain timepiece? Most of us would but the prices have kept many watch lovers away from the brand. But thanks to a collaboration with Swatch much like the Swiss casual watchmaker’s collab with Omega, you too can own a Blancpain watch without breaking the […]