Swatch’s Solar Eclipse MoonSwatch Will Vanish After Just One Day
Created for the August 12 solar eclipse, this one-day-only Spanish MoonSwatch adds a black pusher, a New Moon battery cover, and another difficult mission for collectors.
Swatch’s New MoonSwatch Contains Real Gold From 1969
If you could only own one MoonSwatch, this would be it. The Mission to the Moon 1969 features 11 grams of genuine 18K Moonshine Gold crafted from OMEGA’s 1969 spare parts and is limited to just 1,969 pieces worldwide.
Audemars Piguet and Swatch Turned the Royal Oak Into a Colorful Pocket Watch
The Audemars Piguet x Swatch Royal Pop collection turns the iconic Royal Oak into a playful Bioceramic pocket watch available in eight bold colorways with mechanical SISTEM51 movements.
Quick Byte: New Swatch SCUBAQUA Collection
Four new jellyfish-inspired diving watches join the Swatch SCUBAQUA lineup, adding bold colors, translucent design, and contactless payment on select models.
Quick Byte: Swatch Olympic Winter Games Milano Cortina 2026 Collection
Swatch marks the Olympic Winter Games Milano Cortina 2026 with a compact two-watch release that channels the event’s official “Imagination Vibe” palette. The collection includes […]
Swatch Adds Snowflakes to the Moon: Mission to Earthphase Moonshine Gold Gets Weird—in a Good Way
Winter has a funny way of making people romantic about things: snowflakes, hot drinks, questionable fashion choices. Swatch, meanwhile, looked at the calendar, then looked […]
Swatch Goes Full Fire Horse With the Bold Year of the Horse “Riding the Clouds” Watch
Longines has a classy take on the Year of the Horse, the kind you quietly admire while nodding appreciatively. But for timepiece collectors who prefer […]
Swatch Bioceramic Scuba Fifty Fathoms Pink Ocean: We Are Digging The Super Bold Color!
Just when you thought Swatch’s Bioceramic Scuba Fifty Fathoms collection couldn’t get more unexpected, here comes the Pink Ocean. Inspired by nature’s prettiest hues—think pink […]
Swatch’s Encyclopedia: A Time Traveler’s Guide To Wrist Wonders
Attention, time travelers and watch enthusiasts: Swatch is opening its vault of vibrant history with the Swatch Encyclopedia. This four-volume box set is not just […]
Time To Slither Into Style: Swatch’s Year Of The Snake Collection
The Year of the Snake has inspired everything from Longines’ luxury to Apple’s tech, and now Swatch is adding its playful touch. The Year of […]
Bioceramic MoonSwatch Mission To The Super Blue Moonphase: If You Are Reading This Now, You Probably Missed It
There have been many timepieces that celebrate many things. But one that celebrates the blue moon of August 19? Well, that has to be the […]