Attention, time travelers and watch enthusiasts: Swatch is opening its vault of vibrant history with the Swatch Encyclopedia. This four-volume box set is not just a collection—it’s an odyssey through four decades of wrist-based innovation, artistry, and unapologetic flair. Featuring an impressive 8,419 Swatch designs, it’s essentially a time machine disguised as a book.
Each volume chronicles a decade of Swatch’s colorful escapades, from the 1983 debut of the “second watch” to the experimental BIOCERAMIC WHAT IF? series of 2023. And let’s not forget the headline-grabbing collaborations like OMEGA x Swatch and Blancpain x Swatch—partnerships that turned the watch world on its head and made collectors swoon.
Packaged in a technicolor slipcase that’s as eye-popping as the watches themselves, the Swatch Encyclopedia is both a design statement and a treasure trove for Swatch fans, art lovers, and anyone who believes time should be anything but boring.
If you are down, the Swatch Encyclopedia is now available worldwide for purchase online. Let the countdown to your Swatch obsession begin. Oh, right, about the price… it is not cheap. But are you even surprised? This ultimate Swatch literature will set you back at a grand 400 dollars.
Images: Swatch.
