Tag Archives: TBWA

There’s Nothing Wrong With Your Eyes, These McDonald’s Ads Are Intentionally Blurred

Not because of censorship. Apparently, McDonald’s in Puerto Rico wants to prove how recognizable the brand is in the country (or something along that line). With the help of Puerto Rico-based creative agency TBWA\San Juan, McDonald’s rolled out a series of ads that is sure to make you rub your eyes, double take on what have just saw or check your glasses. Why? Because all these ads, with the exception of the single color background, each features a blurred out image of a particular highly recognizable product from the American fast food chain. Continue reading There’s Nothing Wrong With Your Eyes, These McDonald’s Ads Are Intentionally Blurred