If you haven’t already heard. LOEWE. is not just about TVs; it also has audio products, and recently it also has an espresso machine. Even more recently, it has gotten back to its roots of offering high-end visual products, but not the way thing it is. It has debuted a projector. Not just any projector; it’s a smart laser projector.
LOEWE. We. BEAM, as it is called, is the kind of gadget that turns your living room into a cinema—or a random wall at your friend’s place into one, if you’re feeling adventurous. It is the projector to go for if one, money is no object (obviously) and two, if the style is as important as the specs.
It is by far the smartest-looking and perhaps the most stylish projector we’ve seen to date. It’s just a simple box, but LOEWE.’s designers have somehow struck the perfect balance between minimalism, functionality, and sleek aesthetics. I’d be lying if I said the design didn’t have me at hello. It did, and I knew I had to have it. Just kidding—I can’t afford it. Instead, we’re sharing it here with you, you know, for our readers who can.
This little smart laser projector can throw images between 40 to 120 inches, which means you can finally experience Netflix the way it was meant to be: massive and full of popcorn crumbs on the couch. OK. Maybe “finally” is a bit of exaggeration here since there are other projectors that do the same but you get the idea. Thanks to some fancy ALPD laser tech, the picture is crisp, bright, and has enough depth to make you momentarily forget you’re just projecting onto your bedroom wall.
This pint-sized projector, which weighs in at just 830 grams (1.83 pounds), comes equipped with Netflix, Amazon Prime, and YouTube. It’s also got a few stealthy “invisible stereo speakers” that punch out a respectable 10 watts of sound, though LOEWE. will be the first to suggest you grab a soundbar for that extra cinematic oomph. The We. BEAM even has Miracast support, so you can wirelessly stream cat videos straight from your phone. And if you’re the type who prefers to project your content from a ceiling (no judgment), this thing can handle upside-down setups too.
Powered by USB-C and easy enough to haul around in a bag, it’s ready to be the life of your next impromptu outdoor movie night. And for a cool €749 (or around US$833 at the time of this article), you get all that and more. Plus, it’s storm grey with a bit of acoustic fabric, which is basically projector-speak for “fashionable.”
Images: LOEWE.
