AI is definitely the buzzword of the tech world in recent years, and it seems like everyone is gearing up to welcome what makes our future robot overlords with open arms. Even Gatorade, the iconic American sports drink maker, is getting in on the action. But don’t worry, they aren’t using AI to concoct some bizarre new flavor or predict when you’ll desperately need electrolytes. Nope, they’ve gone one step quirkier—they’re using Artificial Intelligence to let you design your own squeeze bottle. Because clearly, that’s where the real revolution lies!
In a surprising move for a company that normally just keeps us hydrated, Gatorade has teamed up with Adobe Firefly to launch a generative AI-powered design tool on their Gatorade iD platform. This new feature lets you personalize your own Gatorade Squeeze Bottle. From your favorite sport to your most obscure hobby, type it in, and let the AI bring your bottle design dreams to life. Imagine telling your friends that your water bottle isn’t just functional, it’s a work of art generated by the same tech that could, one day, design skyscrapers.
The customization experience promises almost endless design options, but let’s be real—you’ll probably spend more time trying to choose the perfect bottle “vibe” than you ever spent on your last fitness routine. And if the thought of endless bottle designs doesn’t get you excited, maybe the fact that you can create two designs for free before using loyalty points will. Everyone gets to be a Gatorade designer for a hot second. How thrilling.
So, if you’ve always wanted to make your hydration more you, now’s your chance. At US$34.99 a pop, these AI-powered masterpieces are available through Gatorade’s iD platform on their website. If nothing else, you’ll have the best-looking squeeze bottle on the field—or, you know, in your Zoom meetings.
Images: Gatorade.
