Ah, the Labubu craze. We heard the fad is cooling off, but I don’t see it that way. I see this breakout character by Hong Kong-born, Belgium-based artist Kasing Lung settling into a permanent spot in the hall of recognizable characters, right alongside veterans like Tom & Jerry, Iron Man, and more. Anyhoo, Porsche is now leveraging Labubu’s fame with a special collaboration with the man himself.
At the Icons of Porsche 2025 event in Dubai, Porsche announced a collaboration with Lung. The collaboration includes a limited King Mon in Porsche 911 Targa collectible sculpture and a Labubu-themed art car, created to celebrate both the 10th anniversary of Lung’s The Monsters series and the 60th anniversary of the Porsche 911 Targa.
The collectible sculpture, entitled King Mon in Porsche 911 Targa, features a Labubu character called King Mon behind the wheel of a Porsche 911 Targa. It is crafted from high-quality materials and stands about 40 cm tall. The art piece will be available in 2026, with an edition of just 60 units, a clear nod to the 60 years of the Targa.
Then there is the celebratory centerpiece: a one-of-a-kind Art Car. This is a full-size Porsche 911 Targa (Type 992) customized in full Labubu style, complete with a life-size Labubu figure “driving” it. Suddenly, Labubu ain’t cute anymore. It now inspires more fear than the usual “awwww… so cute” reaction. LOL. Just kidding. It’s still cute, especially if you’re looking at the photos. OK. OK. I’m kidding. Again.
Still, it feels absolutely surreal seeing Lung’s star Monster at this scale. Obviously, this Art Car is not something money can buy. As for the sculpture, there is no pricing yet.
Fun fact: Lung’s The Monsters series began as children’s books in 2015. It didn’t gain worldwide popularity until Pop Mart turned it into a household name, propelling it to cult status through plush toys and blind boxes. For the uninitiated, Labubu characters are troll-like, with shaggy fur, long ears, and cheeky grins. Labubu herself is female and belongs to the Labubu tribe, which also includes Mokoko, another female elf, and Zimomo, a male elf best known for his spiky tail and, sometimes, wings.
Images: Porsche/Kasing Lung.
