billed as the world’s smallest, lightest full-frame interchangeable lens cameras, the Sony a7 Series Full-Frame Mirrorless Camera will be dropping in heavy at $1,700 for body-only, or about $2,000 with a 28-70mm f3.5-f5.6 full-frame lens, and $2,300 for the body-only a7R model. the a7R is fitted with a 36.4 effective megapixel 35mm Exmor CMOS sensor – the highest resolution sensor coming out of Sony’s a line to date, while the entry-level full-frame a7 has an advanced 24.3 effective megapixel full frame Exmor CMOS sensor. both cameras are paired to the new BIONZ X processor and boasts fast AF capabilities, a clear bright XGA OLED Tru-finder, Full HD 60p videoing, WiFi and NFC connectivity, dust- and moisture- resistance and more.

the new a7 camera systems feature full customization and control to suit the needs of even the most demanding photographers, with nine different customizable buttons and 46 assignable functions, and with the ability to preview all photographic settings in real-time on the either the Tru-Finder or the hi-res tillable 3″ LCD monitor. visually, both the a7 and a7R are nearly indistinguishable, save for the model name. each camera has a tough magnesium alloy body that is sealed against dust and moisture, ready to accompany your through the baddest of weathers. though, there are no official ratings offered, so we are going to go with Sony’s claim for now. then again, you wouldn’t intentionally brave a 2 grand shooter under heavy downpour or step into the way of a whirling tornado, would you?

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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