Hot Wheels Tracks Just Got Snappier—Literally. It’s The Biggest Innovation Since 68′
Kids love Hot Wheels. Adults love the idea of stepping on fewer Hot Wheels. And now, thanks to the most significant track update since the […]
Mattel Brick Shop’s First Sets Are a Hot Wheels Collab. Die-Cast Models Included
You heard right—Mattel is about to give LEGO and other brick-build brands a serious run for their money. The first wave of products has just […]
G-Wagen In A Puffy Coat: Hot Wheels Gets A Dose Of High Fashion
Somewhere between runway and rugged trail, Hot Wheels decided to dress up a G-Class in Moncler’s finest and shrink it to palm-sized glory. The result? […]
UNO Goes Etheria With The She-Ra Fandom Deck
If you are a fan of Masters of the Universe, you will also be a fan of the spin-off She-Ra: Princess of Power. No? Never […]
One Of Most Iconic Locations From Squid Game Is Now A Brick-built Set
Netflix’s blockbuster TV show Squid Game has just gotten the brick treatment by Mattel’s MEGA. No. It is not the creepy doll from the Red […]
Let It Brick: The Beatles Hit The Ed Sullivan Stage (Again)
The Beatles may have disbanded 55 years ago, and two of the members have passed on since, but the Beatlemania has been deeply entrenched in […]
Ferrari Fans, Start Your Tiny Engines—Hot Wheels Brings The Prancing Horse Home
You may not have noticed unless you are a collector of Hot Wheels, but Ferrari has not appeared as a Hot Wheels 1:64 die-cast collectible […]
LeBron Kenames The Game: Meet The First-Ever Kenbassador
You have seen celebrities and popular personalities turned into action figures, but a Ken Doll from the Barbie line? Not often. But now, NBA Lakers […]
POP MART Celebrates Barbie’s Birthday With A Blind Box Time Machine
Earlier this month, the purveyor of blind boxes, POP MART, decided to make collectors’ wallets weep in celebration of International Women’s Day (March 8) and […]
Live-action He-Man Returns! Masters Of The Universe Hits Theaters In 2026
He-Man is finally back in live action! After nearly 40 years without a theatrical adaptation (which, let’s be honest, might have been for the best), […]
Mattel Brick Shop: The New Blocks On The Block
Clearly MEGA (formerly Mega Bloks) ain’t cutting it in the plastic brick-built toy space for Mattel. The toy giant has decided that after years of […]