Isuzu often flies under the radar when it comes to pickup trucks, which feels a bit hypocritical for us to point out—given this is literally the second time we’re talking about them in, what, 15 years? But here we are, and the Japanese marque best known for its trucks (and yeah, they used to make passenger cars too) has just rolled out the new D-Max in the UK. Aesthetically sharp and practically specced, it looks ready to tackle everything from work sites to countryside getaways.
The lineup starts with the no-nonsense D-Max Utility, built for people who believe a truck should be tough first and stylish second (starting at £27,495). Then there’s the DL20, perfect for those who want a bit more comfort, with heated seats and carpet flooring. The DL40 turns up the luxury dial with Bi-LED headlights, leather upholstery, and dual-zone climate control for the ultimate “truck meets premium SUV” vibe.
If you’re after top-tier sophistication, the V-Cross delivers dark grey metallic styling, a 9-inch infotainment system, and an 8-speaker premium sound setup. All that with a towing capacity of up to 3.5 tonnes (7,716 lbs) and a payload over a tonne (2,204 lbs)—because style shouldn’t come at the expense of muscle.
With advanced safety tech like Intelligent Adaptive Cruise Control and Turn Assist, it’s smarter, stronger, and safer than ever. If you’re curious, Isuzu dealerships are taking orders—just maybe don’t test that 4×4 traction in the showroom parking lot.
Images: Isuzu [UK].
