You got to give it to Dyson for having the knack of reinventing everyday appliances and giving them upmarket stickers. The latest to join Dyson’s arsenal of re-engineered appliances with exorbitant price tag is the Dyson Corrale Hair Straightener that cost a cool $499.99.

Yes. That’s 500 bucks for a hair straightener. You ought be straightening hair every.single.day to be needing this pricey hair grooming gadget. Wait. Is it good to be doing that (straightening the hair) every day?

Dyson Corrale Hair Straightener

While the British brand’s Supersonic hairdryer uses novel tech like air multiplier technology, the innovation in Corrale is less obvious. It look sleek, but the aesthetic is something typical of a hair straightener – save for the obvious lack of cord.

However, Dyson Corrale Hair Straightener is not quite the hair straightener you have known. It is not called straightening iron for starter because it uses flexible copper plate to firmly clamp hair in between and distribute the heat evenly.

Dyson Corrale Hair Straightener

Being flexible enables the clamping tension to be distributed more evenly and thus more efficient. This means you won’t have to make multiple runs and this in turns eliminate potential damage to your hair.

Also present in the Corrale is the Intelligent Heat Control technology that continuously measure the temperature and communicate with the microprocessor to delivery precise, accurate heat.

Dyson said, in the hands of expert users, Dyson Corrale Hair Straightener can be used to create waves, curls, or ringlets.

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A few other highlights include three user-selectable temperatures, built-in 4-cell lithium-ion battery good for 30-60 minutes of use, and a flight-safe tab that, when pulled, disengages the battery so you can bring it on a plane.

You can find Dyson Corrale Hair Straightener in choice of black nickel/fuchsia and purple/black on Dyson website for $499.99.

Images: Dyson.

Source: The Verge.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.