If you’re into golf, you probably know Honma. If not, it’s time to educate yourself—Honma is quite literally the Rolls-Royce of golf clubs. Yes, they’re outrageously expensive, but when your driver looks like it belongs in a luxury watch showroom and hits like a dream, it’s easy to understand the opulent price tag.

Their latest lineup, the BERES 09 series, isn’t just a golf club collection; it’s a statement piece. Launched on March 1, 2024, these clubs feature drivers, fairway woods, hybrids, and irons that blend cutting-edge tech with meticulous craftsmanship. Imagine if NASA and a luxury jeweler teamed up to make golf gear.
The drivers come equipped with a Quad Bridge Powerface, which sounds like something from a sci-fi flick but is actually designed to create a near-perfect circular repulsion zone for better distance. Translation? Your drives might finally clear that bunker. Meanwhile, strategically placed weights give you a nice draw bias so your slice won’t ruin your game—or your dignity.
Fairway woods and hybrids feature Tungsten Nickel weights to enhance energy transfer, making every swing feel powerful, while an uneven thickness design boosts ball speed and forgiveness. The irons, on the other hand, sport an L-face structure for improved launch and are filled with a vibration-absorbing resin midlayer—because even your mistakes should sound good.
If that isn’t fancy enough, there’s also a 5-star BERES set adorned with real gold and platinum detailing. Yes, actual precious metals on your golf clubs. So whether you’re after cutting-edge tech or just want to blind your opponents with opulence, Honma has you covered. Now if only it could fix your putting game.
You must be thinking about how expensive golf clubs can get right? Well, try US$47,700 for a 5-star Iron, BERES 09. Damn. This price makes the 5-star BERES set (US$62,550 for men and US$48,240 for ladies’) sound like a bargain! The set has 13-15 pieces and comes with an equally, very Honma-ish full-size golf bag.




Images: Honma [US].