Pictionary Goes High-tech, Makes You Draw In The Air With ‘Light Pen’

Is drawing on papers proved to be little to no challenge for you in a game of Pictionary? Well, if that is so, this new modernized Pictionary edition should be right up your alley. Mattel announced a new Pictionary with a high-tech twist called Pictionary Air. Seriously, the product name couldn’t be more literal. Pictionary […]

Mega Construx Unveiled Masters of the Universe: Castle Grayskull Set

Mattel-owned Mega Construx has just revealed a Masters of the Universe: Castle Grayskull construction set based on the classic 80s cartoon series. Yes, that’s right. The superhero who screams “by the power of the Grayskull,” turning himself from a fully clothed person into a hero in underwear and the infamous Castle Grayskull will be available […]

Oh, Look! X-Files’ Mulder and Scully Gets The Barbie Doll Treatment!

I am not going to lie. I am a little out of touch with Barbie dolls. I never knew Barbie is not only diverse, but it also has pop culture covered too. I though the Star Trek Barbie dolls were one-off thing. Apparently, I was wrong. Barbie dolls have a bunch of others, including Wonder […]

Mattel’s Jurassic World Alpha Training Blue Robot Previewed

I am not sure if training a dinosaur is possible, let alone taming one that is reputed to be as ferocious as the infamous Velociraptor, but with the Jurassic World Alpha Training Blue Robot, you sure can. Based on “fan-favorite” Velociraptor from the Jurassic World franchise, this toy robot version of Owen’s pet dinosaur comes […]

Hot Wheels Zoom In Is A $1 Toy Car Made For Use With GoPro Camera

Ever dream of sitting in the hot seat of a car on trailblazing run on the familiar orange plastic Hot Wheels track? Well, now you can – all thanks to the official Mattel and GoPro collaboration. With the Mattel Hot Wheels Zoom In, you can strap on a GoPro Hero4 Session (or any compatible GoPro) […]

Justice League RC Batmobile Spews Real Exhaust, Offers FPV Driving

What you see here is a RC Batmobile from toy maker Mattel. So what’s with this RC toy that gets us so stoked? Well, first and foremost, it is an exact replica of the Batmobile that will appear in the upcoming DC Comics’ Justice League movie. As you can see, Bruce’s crimefighting automobile gets some […]

Look, Hot Wheels Made A Real Life X-Wing Car And It Looks Totally Awesome

When you were a kid, you probably had dreamed of being a pilot because you thought you could one day pilot a X-Wing Fighter. Now that you are all grown up, reality sets in; you know that X-Wing Fighter defies the law of aerodynamics and hence, it will never be a real aircraft, much less […]

Mattel Celebrates 50 Years Of Star Trek With New Star Trek Barbie Dolls

50 years. That’s how long since the first Star Trek series hit the tube on NBC and it forever changed how we see sci-fi and beam me up, Scotty becomes an acceptable expression. You can say Star Trek phenomena is a pop culture of our time, one that lets our imagination run to wildest corner […]

Mattel’s New View-Master VR Headset Is Sleek, But Very Un-View-Master

It’s barely six months after the VR generation-centric View-Master hits the stores and Mattel is already all set to show off an upgraded version of the first at this year’s Toy Fair. The View-Master DLX, as it is called, will sport better optics, focal adjustment and enhanced audio via, presumably, the integrated headphone connector. As […]

Mattel’s ThingMaker Reimagined For 2016, Wants Kids To Design And Make Their Own Toys With 3D Printer

So you think Play-Doh spurs kids’ creativity and imagination? Well, it did, but Mattel’s is going to give that modelling compound a run for their money with its ThingMaker ecosystem which includes the ThingMaker Design App and wait for it, a kid-friend, easy-to-use ThingMaker 3D Printer. How’s that for a high-tech toy? I bet it […]