2024 Polestar Design Contest ‘Hot Wheels’ Winner

The 2024 Polestar Design Contest, held in collaboration with Hot Wheels, crowned Shashank Shekhar’s rugged off-roader, the Polestar TRX, as its winner. This bold concept marries Polestar’s minimalist aesthetics with Hot Wheels’ flair for exaggerated proportions. The TRX will hit shelves as a 1:64 die-cast collectible in the summer of 2025, marking Polestar’s debut in the Hot Wheels lineup.

2024 Polestar Design Contest ‘Hot Wheels’ Winner

Shekhar, a professional designer from India, was elated to see his design leap from sketch to miniaturized reality. His TRX is a love letter to adventure with sleek surfaces and a playful edge—a perfect homage to both brands’ design philosophies.

The contest also awarded Italy’s Powei Chen as runner-up for his cyberpunk-inspired “Cyber Shaker” and gave a nod to Roman Moor’s classic Le Mans-style “Polestar Track Toy” with an honorable mention.

Over 1,200 participants submitted their visions, with the TRX standing out as a beacon of innovation and creativity. The Polestar-Hot Wheels collaboration challenged entrants to blend playfulness with the Swedish automaker’s clean lines, resulting in a roster of concepts that pushed boundaries.

And now? Shekhar’s TRX is on track to leave its mark, one 1:64-scale adventure at a time.

2024 Polestar Design Contest ‘Hot Wheels’ Winner
2024 Polestar Design Contest ‘Hot Wheels’ Winner
2024 Polestar Design Contest ‘Hot Wheels’ Winner
2024 Polestar Design Contest ‘Hot Wheels’ Winner
2024 Polestar Design Contest ‘Hot Wheels’ Winner

Images: Polestar.