Mattel 80th Ruby Anniversary Collection

Eighty years ago, Mattel started in a California garage, probably surrounded by sawdust and big dreams. Now, the toy giant is celebrating with the Mattel 80th Ruby Anniversary Collection, a dazzling lineup of nostalgic playthings dressed in the company’s signature red. Because if there’s one thing we’ve learned in eight decades of toy history, it’s that nothing says “we made it” like a limited-edition UNO deck.

So, what’s in this collector’s dream set? Everything from Barbie and Polly Pocket to Thomas the Tank Engine and a very fancy Magic 8 Ball. Let’s take a look at the highlights.

Mattel 80th Ruby Anniversary Collection

Barbie Gets a Ruby Red Makeover

The Barbie Mattel 80 Doll arrives in Spring 2025, decked out in a ruby-red dress with a festive bow, silvery-heeled sandals, and a necklace to match. Basically, she’s ready for a party Mattel itself would throw. Then, in the Fall, the Mattel 80 Anniversary Barbie Signature Dolls take elegance to a new level with glamorous, radiant ruby-red gowns. Collectors, get your shelves ready.

Polly Pocket, But Make It Fancy

In Fall 2025, the Polly Pocket Ruby Red Ring Box brings the tiniest of celebrations inside a heart-shaped compact. Open it up, and there’s Polly living her best life at a party with a balloon animal pet and a cake-themed ring, because why not?

A Ruby Red UNO and the Magic 8 Ball of Destiny

The UNO Mattel 80th Ruby Red Edition, available in Fall 2025, puts a shiny new spin on the world’s most friendship-destroying card game, complete with graphics inspired by Mattel’s most iconic toys. If that’s not enough nostalgia, there’s the Magic 8 Ball Ruby Red Edition, which will still refuse to give you a straight answer about your life choices—just in a fancier color.

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Hot Wheels Brings the Heat

Spring 2025 kicks off with the Hot Wheels Pop Culture Kool Kombi, a collector’s dream with authentic details and display-worthy packaging. Then, in Fall 2025, the Hot Wheels Core Mattel 80th Anniversary 5-Pack rolls out, featuring classic cars like Bone Shaker and Twin Mill in special anniversary decos.

Thomas & Friends Join the Party

What’s a celebration without Thomas the Tank Engine? The Thomas & Friends Small Die-Cast Mattel 80th Engine, coming in Fall 2025, sports a premium metallic paint job and rolling stock cars—because even a hardworking train deserves to shine on special occasions.

Fisher-Price Brings Back a Classic

The Fisher-Price Red Chatter Telephone returns in Fall 2025, reimagined in Mattel’s signature red. It still has the spinning dial, ringing sounds, and moving eyes, ensuring that kids of all ages (and nostalgic adults) can enjoy a blast from the past.


Mattel isn’t just celebrating with toys—they’re also giving back. In honor of their 80th anniversary, they’ll be “Playing it Forward” with donations to Save the Children in the U.S. and U.K. It’s a fitting tribute to eight decades of bringing joy, imagination, and the occasional plastic-related foot injury to households around the world.

The Mattel 80th Ruby Anniversary Collection starts rolling out in Spring 2025, with more to come throughout the year. Get ready to be a kid again—because nostalgia is going to be huge this year!

Images: Mattel.