What happens when Arctic Trucks, the folks who basically invented the phrase “hold my snow shovel,” team up with Toyota? You get the Land Cruiser 250/Prado AT37—a vehicle that laughs in the face of treacherous terrains and politely nods at your daily commute.
Named after its chunky 37-inch (94 cm) tires wrapped around 17-inch (43 cm) Arctic Trucks ‘Heritage’ dual-valve forged alloy wheels, the AT37 is all about redefining off-road swagger. It boasts a 40 mm lift (1.6 inches), courtesy of a 2-way adjustable suspension system co-developed with Dakar-winning specialists R53. This setup ensures that the ride is as smooth on rocky trails as it is on the school run.
The body? Completely re-engineered for extreme adventures, featuring a 10-piece widebody package with recessed tyre pressure details and flared arches that scream “ready for battle.” Meanwhile, the extended wheelbase and wider track provide stability without compromising drivability.
Inside, Arctic Trucks adds a dash of style with black and lava accents, unique gear selector trims, and premium mats. They didn’t forget practicality either—there’s a discreet 2-inch multifunction hitch at the rear for towing, winching, or even mounting a barbeque (because why not?).
Whether it’s soft snow, loose sand, or just the office car park, the AT37 proves that a Land Cruiser can still be king of the hill, even with a crown that’s covered in mud. Official sales start in Q2 2025—get ready to #ExploreWithoutLimits.
Images: Arctic Trucks [UK].
