If brand name is of a priority for you when it comes to product as simple as, say, iPhone cases, and you happen to be a huge fan of TUMI, then we have good news for you. The long time lifestyle brand and suitcase maker has teamed up with mobile accessories maker Speck to produce a range of premium phone cases under the TUMI brand. When it comes to tech accessories, TUMI is no stranger, having started to sell mobile accessories like power bank and cable organizers and whatnot several years ago.

This collaboration with Speck is just a natural progression and an assurance that the phone cases will be of certain high level of quality. Ermmm, maybe?

“TUMI, the global travel and lifestyle brand, known for its superior functionality, excellence in design and technical innovation, collaborated with Speck to create cases that are sophisticated, functional and durable. The assortment’s design applies premium materials to Speck’s patented co-molded construction for a seamless user experience. Speck will utilize its deep knowledge in mobile accessory manufacturing and longstanding retail relationships to bring TUMI mobile accessories to new, premium retail and distribution channels in the mobile space.”

TUMI said the iPhone cases will sell for $55 and up. In the meantime, those at the IFA Berlin will be able to view the entire line of cases at TUMI and Speck booth #108 in Hall 6.2a.

Image: TUMI.

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.