You read the headline right. Loewe Technology (stylized as LOEWE.)., the German luxury electronics brand best known for its TVs and audio products, is entering the unfamiliar territory of home appliances. It has now entered the world of home appliances with the aura.pure espresso machine, a device where luxury meets caffeine addiction.
The LOEWE. aura.pure isn’t your average coffee machine. It’s got three thermoblocks—because why settle for one when you can have three heating systems working to deliver a perfectly brewed espresso at 92 degrees Celsius (197.6 Fahrenheit)? It heats up faster than you can regret your Monday morning alarm, reaching full espresso-making power in under two minutes.
If you’re particular about your coffee grounds (and let’s face it, who isn’t?), the aura.pure’s precision grinder comes with a staggering 66 settings. That’s enough options to make even the most indecisive barista break a sweat. And it’s not just about performance—it’s also about style because it is LOEWE. that we are talking about.
The machine is wrapped in basalt gray stainless steel with real wood accents, making it look more like a minimalist sculpture than something that’ll make you jittery by noon.
Loewe didn’t stop at just the machine. The portafilter, tamper, and cleaning brush all come with matching wood handles because apparently, aesthetics matter when you’re caffeinating. There’s even a milk jug in matching basalt gray, and a branded cloth to wipe away any espresso drips as stylishly as possible.
And for those with deep pockets and a taste for design, the Loewe aura.pure can be yours for a modest €1,999. That’s an eye-watering 2,224 in American dollars based on the current going rate. The art of drinking coffee does not come cheap.
Images: LOEWE.
