all new Roku LT – it’s affordable and it has HBO GO

Roku LT 900x500px
(credit: Roku) Roku LT | US$49.99 | www.roku.com

among the slew of media players, Roku is perhaps the sleekest and one of the most compact video streamer in the market. so how do you make something great even greater? for Roku, the answer is definitely a no-brainer. it has out a new addition to their streaming boxes with Roku LT, priced at just $49.99 – which is 10 bucks lesser than its previous entry level model and has everything that its dearer counterparts have such as Bluetooth, microSD slot and the likes. however, the LT only stream at a maximum resolution of 720p, so it might not in favor with folks who demand 1080p. aesthetically, the form factor looks just about the same as the rest of the gang, except it has a splash of purple paint job – breaking the monotony a little. of course the highlight remains that it can stream from more than 300 channels including Netflix, Hulu Plus, Amazon Instant Video, Pandora, EPIX, Crackle, Disney, and now, HBO GO. yeap, this is the same subscriber-only content previously available to tablet and smartphone users, will now be available to Roku. in fact, it will be available to all Roku devices, and not just the LT. the Roku LT and HBO GO is set to be available this November. not many images to go about at this point but hit past the jump for a couple of official PR information.
[ad#Google Adsense-text-468×60] [toggle title_open=”Hide Press Release” title_closed=”Show Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]Roku Introduces New $49 Streaming Player
New Roku LT Streams Netflix, Hulu Plus, Amazon, Pandora and 300 More Channels

Saratoga, Calif. – Oct. 11, 2011 – Roku, the leading streaming platform today announced a new affordable streaming player with the market’s lowest price of just $49.99. Called the Roku LT, this new player works with virtually any TV and delivers the full award‐winning Roku streaming experience with more than 300 channels including Netflix, Hulu Plus, Amazon Instant Video, Pandora, EPIX, Crackle, Disney, and the newest premier addition to our channel line‐up ‐‐ HBO GO. More details on the HBO GO announcement appears in a separate press release also issued today.

“Our goal is a Roku in every home,” said Roku Founder and CEO Anthony Wood. “The Roku LT opens up streaming to more people by lowering the cost of entry in these difficult economic times. With a $49 price and selection of more than 300 channels we expect the Roku LT will be everyone’s favorite Holiday device.”

The Roku LT streams 720p high‐definition video and features built‐in wireless. It will be available from Roku.com, Amazon.com and in retail stores nationwide beginning in early November.

The Roku LT complements the Roku 2 family of streaming players which was introduced in late July. The Roku 2 family is unique in that it features casual gaming as well as streaming video and music. Roku 2 is available in three models – Roku 2 HD ($59.99), Roku 2 XD ($79.99) and Roku 2 XS ($99.99)—all feature Bluetooth and a microSD card slot. The flagship Roku 2 XS model comes standard with the Bluetooth‐ enabled Roku Game Remote with motion control for games like Angry Birds.

About Roku
Roku is the leading streaming platform. Since launching the first Netflix streaming player in 2008, Roku has delivered streaming entertainment to more than one million customers in the U.S. Roku features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. The award‐winning Roku players, renowned for their ease of use, value and selection of content, are available for purchase at Roku.com and from leading retailers. Roku is founded by Anthony Wood, inventor of the DVR. For more information about Roku, visit www.roku.com.[/toggle] [toggle title_open=”Hide Press Release” title_closed=”Show Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]HBO GO Launching on Roku Platform
Roku to Offer More Than 1,400 HBO Titles for Streaming on TV

NEW YORK and SARATOGA, Calif., – Oct. 11, 2011 – HBO and Roku today announced that the two companies will launch HBO GO on the Roku streaming platform. With HBO GO on Roku, consumers will be able to instantly access more than 1,400 titles, including every episode of every season of the best HBO shows – streamed to their TVs for convenient, on-demand viewing from the comfort of home. Expected to be available on all Roku streaming players at the end of October, HBO GO will join Roku’s large and growing collection of entertainment channels. HBO GO is available at no additional cost to HBO customers who subscribe through a participating television provider.

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“The HBO GO app has been wildly popular with our on-the-go viewers who enjoy being able to instantly access our programs on their mobile devices,” said Bernadette Aulestia, senior vice president, domestic network distribution & marketing, HBO. “Now through our partnership with Roku, we will make these programs available on Roku streaming players, allowing our customers to stream them directly on the TV whenever they want.”

HBO GO provides instant access to the best and latest HBO shows and hit movies including the critically acclaimed, award-winning series Game of Thrones®, Boardwalk Empire® and True Blood®; classics like The Sopranos®, Sex and the City® and Deadwood®; plus HBO original films, miniseries, sports, documentaries and specials; in addition to a wide selection of blockbuster theatricals.

“Roku’s mission has always been to provide the best selection of entertainment available for streaming on the TV,” said Anthony Wood, founder and CEO, Roku. “To that end, we are delighted to be one of the first platforms to offer HBO GO’s wealth of acclaimed programming for streaming on TVs.”
The best-selling Roku streaming players – now including the award-winning Roku 2 line – are affordable and easy to use. Roku now features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. Recently launched channels include Disney.com, AOL HD and FoxNews.com.

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing the two pay television services – HBO® and Cinemax® – to approximately 85 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels.Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.

About Roku
Roku is the leading streaming platform. Since launching the first Netflix streaming player in 2008, Roku has delivered streaming entertainment to more than one million customers in the U.S. Today, Roku features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. The award-winning Roku players, renowned for their ease of use, value and selection of content, are available for purchase at Roku.com and from leading retailers. Roku is founded by Anthony Wood, inventor of the DVR. For more information about Roku, visit www.roku.com.[/toggle]

SOURCE: Roku
via Gizmodo

Published by Mike chua

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.