Another year, another iPhone. This time the latest iPhone 12 Pro is powered by the latest A14 Bionic with next-gen neural engine and boasts a Ceramic Shield front cover, a 12 MP pro camera system, LiDAR scanner, the largest Super Retina XDR display, and of course, 5G.

Apple iPhone 12 Pro Smartphone

Aesthetically, Apple has gone back to the iPhone 4 days with a surgical-grade stainless steel frame and glass back design, but this time, it is exceedingly seamless, making it appear like a unibody design.

LiDAR Scanner that made its first appearance on the iPad Pro is now on the Pro, blessing it with the ability to measure light distance and use pixel depth information of a scene, enable fast autofocus in low-light situations.

Apple iPhone 12 Pro Smartphone

The Pro model gets a 6.1-inch OLED display with 2,532 x 1,170 resolution while the the Pro Max is outfitted with a 6.7-inch OLED display with 2,778 x 1,284 pixels. Imaging, it has a 12 MP camera system with ultra wide (ƒ/2.4 aperture and 120° FoV), wide (ƒ/1.6 aperture), and telephoto (ƒ/2.0 aperture on Pro and ƒ/2.2 aperture on Pro Max) cameras.

The Pro Max model further touts 2.5 optical zoom-in (2 on the Pro), 2x optical zoom out, 5x optical zoom range (4x on the Pro model), 12x digital zoom (10x on Pro model), and sensor-shift optical image stabilization. The camera system is capable of HDR video recording with Dolby Vision at up to 60 fps and does 4K videoing at 23, 30, or 60 fps.

The new iPhone 12 Pro and Pro Max are IP68 rated and support for MagSafe wireless charging, and they are offered in 128, 256, and 512 GB storage capacities.

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The new Apple iPhone 12 Pro and iPhone 12 Pro Max will arrive on October 23, with a starting price of US$999 and US$1,099, respectively. Pre-order for the devices will begin on October 16.

Apple iPhone 12 Pro Smartphone

And oh, did we mention that the Pro and Pro Max are shipped without the headphones and power brick? It will be the phone and the Lightning to USB-C cable. Well, that sure does feel like we will be paying more for less.. in the name of environmental concern. But really, if anyone is really eco-conscious. They should not be changing phone every year. Just saying…

All images courtesy of Apple Inc..

Published by Mike

Avid tech enthusiast, gadget lover, marketing critic and most importantly, love to reason and talk.

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