Rejoice! Fans of Coca-Cola. Fashion accessory brand HEX has unveiled a three-piece capsule in collaboration with Coca-Cola. In this 3-piece collection, you will find Coca-Cola branding on sneaker-centric bags, namely, Sneaker Duffel, Sneaker Backpack, and an all-new Sneaker Sling. Each bag features mixed materials exterior in Coca-Cola signature red and white color scheme and on the inside, the lining is in Coca-Cola Georgia green with Coke bottle graphic.
The Georgia green, for the uninitiated, is a reference to the specific type of glass used for making Coca-Cola glass bottles. The green is a nice design detail which also adds a bit of contrast against the red/white exterior. It will not immediately strike one as a good color combo, but trust me, it will start to grow on you after you take a few more looks. At least it did for me. Anyways, a little more about these bags follow.
The Sneaker Sling is an oversized waist pouch/fanny pack that is designed to swallow up a pair of sneakers, while featuring HEX’s #DeviceReady storage pocket. It is the first appearance in a product lineup, unlike the Sneaker Duffel and the Sneaker Backpack, which are both based on HEX’s popular designs. Speaking of which, the Duffel has two side sneaker pockets sandwiching a main compartment for clothing, as well as a laptop pocket.
The Backpack, on the other hand, is a “fully functional” #DeviceReady backpack with a special compartment for sneakers, accessible via the back of the backpack. The Coca-Cola by HEX Capsule is available as we speak via HEX website, as well as premium retailers, both domestically and internationally, with starting price of $69.95.
All images courtesy of HEX.