Ferrari Fans, Start Your Tiny Engines—Hot Wheels Brings The Prancing Horse Home

You may not have noticed unless you are a collector of Hot Wheels, but Ferrari has not appeared as a Hot Wheels 1:64 die-cast collectible for over 10 years now. That changed when the toymaker dropped the good news earlier this year: Ferrari is returning to Hot Wheels, and return it has, and it is to no one’s surprise, the first collector-worthy set is promptly sold out. Ugh.

The comeback kicks off with a US$100 boxed set featuring the Ferrari 312 P—a nod to Hot Wheels’ first-ever Ferrari in 1970—and the modern Le Mans beast, the Ferrari 499P Modificata. Both come decked out in shiny red Spectraflame paint and premium wheels that scream, “Do not touch, these are not for playtime.”

More models are set to roll out throughout 2025, including the Ferrari F50, LaFerrari, and a fiery 986 hp SF90 Stradale in both die-cast and 1:64 scale RC form. That last one is track-ready and can loop like a caffeinated go-kart—forward, reverse, left, right, the whole shebang—for just $19.99 (USD).

Also on the way is a 250 GTO paired with its classic Fiat transporter, a few blisteringly fast endurance legends, and yes, the US$1.25 price tag is still alive for some of the lineup.

Ferrari’s back in the toy garage, and it’s throwing down some serious miniature horsepower.

Images: Mattel.