It doesn’t matter if you’re the owner of a small website in Australia or you’re a part of a large company looking at your analytics – we all want more people to visit our website and do something like buying a product or requesting a quote. Which is something called conversion rate.
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is a tool from which a website can hone and alter their website in order to attract more visitors in order to complete a desired outcome. Usually, this outcome will be something like signing up to a newsletter, downloading something or buying a product.
To encourage these conversion rates, a CRO platform will help you make your website or email marketing into something that encourages people to complete these conversions. These are often very small changes, such as changing the color of a CTA button or changing the subject line of a marketing email.
Usually, a CRO platform is seen as a one-off marketing tool in order to make your website better. In reality, though CRO monitoring should be an ongoing process, where you are constantly looking to improve those conversion rates. This is done by analyzing the behavior of the people visiting your site and changing your website to match these preferences.
Here are some examples of conversions you might want:
● Subscription to a service
● Buying a product
● Creating an account
● Email subscription
● Requesting a quote
To calculate your conversion rate, simply divide the number of visitors to your site by the total number of conversions.
What is the Difference Between SEO and a CRO Platform?
On paper, SEO and CRO are similar, however, they’re concerned with different areas of your website. As, while CRO wants to know about the user experience your visitors have while on your site, SEO is more concerned with how Google bots, algorithms and machines will interact with your website.
Think of SEO as being the first step of the puzzle, where your SEO strategy will help get visitors on to your website. From there, by having a good CRO, you have a better likelihood of getting those visitors to complete a sale or a download, depending on your goals.
You will find that your SEO and CRO do become interchangeable in some aspects of your site. For instance, when it comes to your blog, if that SEO copywritten blog you have is full of keywords making it unreadable, then this will also be poor CRO. Instead, you should aim to have your SEO and CRO strategy working hand-in-hand.
What Are the Advantages of Using a CRO Platform?
Now, you’re not wrong in thinking that CRO’s main advantage is the improvement in conversions, however, what does this actually mean in terms of your business:
More Profits for You
When your CRO improves, it means that more people are buying, subscribing or interacting with you. All without you needing to make any major (and expensive) changes to your website. This means that you’re likely to receive higher profits.
You’re Focused on Your Customers
It’s easy to get swept up in the idea of SEO and optimizing your website, however, at the end of the day it’s your customers that make your profit. Which is why CRO is so good, as it encourages you to focus on those customers and the experience that they’re having.
Because of this research into providing a better customer service, it’s far more likely that your customers will find your site easy to use, purchase something and recommend you to their friends due to their positive experience.
How Can You Implement Better CRO?
To really gain the benefits of higher conversion rates, you should consider subscribing to a CRO platform who will give you the best chance of improving your site. For instance, a CRO platform like Convincely, which is a simple and effective tool to help you improve the customer experience on your website.
This includes a managed AB testing program where you can make small and effective changes to your site to improve user experience. Effectively, your AB testing is where you change one small thing on your website – such as a CTA or certain imaging – and 50% of your traffic will get one variation and the other half another.
From there you’ll be able to see which variation gains more traffic and, crucially, the best conversion rate. AB testing is best repeated all the time, so that you can continuously test to see what consumers are liking. As, just because something was popular last year, consumer tastes and trends might have significantly changed.
Overall, if you’re looking to improve your profits and popularity among the tough Australian business market, a CRO platform is a worthy investment. As, by making a few key changes, you’ll be able to improve your website’s customer experience and conversion rates.