In today’s digital ecosystem, we’re well aware that websites are the key to exposure and sales in the online world. Social media might help with exposure, but it’s on your website that you’ll be able to express yourself or your brand and make the sales that will drive your profits.
When it comes to the internet, search engines have become part of our daily life. Almost all our web interactions start with some form of search (unless we already know a specific site address). Indeed, search has become so essential; it has even coined a new phrase – these days, we don’t ‘search’, we ‘Google.’
The internet was a revolutionary invention, and its rapid development over the last few decades has changed the world. There is an entire generation that has never lived without it and can’t imagine doing so.
Life can be hard as a startup as it can be challenging to penetrate the market and compete with the larger, more established brands. There is no guarantee for success, but often you will find that startups that utilize the latest and best technology often put themselves in the best position and find success.
It doesn’t matter if you’re the owner of a small website in Australia or you’re a part of a large company looking at your analytics – we all want more people to visit our website and do something like buying a product or requesting a quote. Which is something called conversion rate.